Christian Dior will flaunt its history with the opening of Inspiration Dior, an exhibition at Moscow’s Pushkin Museum of Fine Art that features the brand’s designs since its first collection in 1947. Guess who is not on the guest list?
Today in luxury marketing – Susan Whiteley appointed CEO of Givenchy Couture; Four Seasons Web site revamp: Chef stories, guest videos and more; Lexus thinks young for hybrid; Montblanc honors 10th anniversary of Purists.
What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons.
A lawsuit filed against Nordstrom in the United States Southern District of California Court alleges that offers that the retailer pushed out to consumers via deal-a-day service Groupon violate federal and state gift card laws.
When the going gets tough, affluent consumers get going – and shopping.
Brands that start monetizing their Facebook pages may begin to see an increase in online conversions.
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
The British capital’s newest luxury hotel, London Syon Park, has launched an eco-tourism initiative and welcomed spring with an exhibit where 1,000 butterflies have set their habitat.
Today in luxury marketing – Tod’s profits climb 28.6 percent; Ferrari to sell cars in India; Gucci in UAW deal with Al Tayer insignia; Jimmy Choo seeks advice on takeover bid.
