Variety is key for luxury email segmentation strategies
Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.
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WWD measures brand success with Milestones iPad app
Women’s Wear Daily is celebrating the significant achievements of luxury brands with a digital version of its Milestones issue offered via an ad-supported iPad application.
Frette babies customers with new line
Luxury bedding and home-goods manufacturer Frette is appealing to its customers’ inner child with a new line of baby and children’s apparel that fittingly extends the brand’s image.
Zenith combats counterfeiting with security technology
Luxury Swiss watch manufacturer Zenith is fighting to protect its brand from counterfeiting with Prooftag’s Bubble Tag technology.
Saks Inc., Lanvin and Calvin Klein – News briefs
Today in luxury marketing – Saks Inc. returns to black; Lanvin store push to hit Moscow; Calvin Klein to launch digital campaign to revive iconic 90’s brand.
How mobile bar codes enable cross-channel commerce
With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product.
Chanel ignites ecommerce strategy with mobile-optimized Web site
French fashion empire Chanel is extending its ecommerce strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
Luxury Daily, Feb. 23, 2011 – Chanel ignites ecommerce strategy with mobile-optimized Web site
Harrods uses Oscar-inspired emails to influence purchase intent
With the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.
Abandoned cart emails key to win back shoppers: study
Sending abandoned shopping cart emails packed with product images to shoppers is a great way for marketers to differentiate themselves from their competitors while also raising sales by enticing customers back to ecommerce Web sites.