Luxury Daily, Feb. 11, 2011 – Net-A-Porter taps Google TV for commerce-enabled video
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Net-A-Porter taps Google TV for commerce-enabled video
British ecommerce Web site Net-A-Porter tapped the Google TV platform for a digital television station that allows consumers to shop as they browse video content unique to the site.
Mercedes-Benz chauffeurs fashion-forward New Yorkers to introduce CLS63 car model
Mercedes-Benz is promoting its 2010 CLS63 AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.
Women’s Wear Daily rolls out new magazine targeting beauty industry execs
Women’s Wear Daily has launched a new publication dubbed Beauty Inc. targeting luxury beauty industry executives and thought-leaders with news and analysis.
Louis Vuitton targets affluent travelers with augmented reality iPhone app
French fashion house Louis Vuitton is targeting affluent travelers via an augmented reality iPhone application meant to spur emotion.
Lexus pushes new products via charity racing challenge
Lexus is raising awareness of new vehicles with its CT 200h Challenge, and in doing so will donate to the children’s foundation Rising Stars of America based on the number of celebrities that participate.
Land Rover claims 50pc engagement rate for The Daily iPad ad campaign
Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.
Kenneth Cole, Prada, luxury retail and Boutiques.com – News briefs
Today in luxury marketing – New Verizon iPhone? Kenneth Cole’s got it covered; Prada sales rise 31pc; From truffles to watches, UAE luxury retail surges; Google’s Boutiques.com gets analytical.
Cupid’s arrow strikes hyperlocally this Valentine’s Day
With just days before Valentine’s Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.
Conde Nast exec: Increased use of Web may mean less time in-store
A Conde Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.