Luxury Daily, Oct. 21, 2010 – Fendi trademark counterfeiting suit settled for $10M
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Fendi trademark counterfeiting suit settled for $10M
Apparel and accessories designer Fendi settled a trademark counterfeiting suit against Burlington Coat Factory Warehouse for a payment of more than $10 million.
Neiman Marcus Xmas catalog sells $7.5M in Camaros after Today Show appearance
Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.
Mandarin Oriental launches commerce-enabled app to service affluent travelers
International hotel chain Mandarin Oriental has launched a commerce-enabled iPhone app to help upscale consumers book rooms and plan their travel itineraries.
Giorgio Armani draws focus to eyewear line via interactive video site
Italian designer Giorgio Armani is promoting its new eyewear collection with an interactive Web site that lets consumers create their own Armani ads.
Mercedes-Benz rolls out unified dealership site to enhance branding
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Gucci, Stella McCartney, Ralph Lauren and Audi – News briefs
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.
Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Luxury Daily, Oct. 20, 2010 – Expert disagrees with Versace chairmans model for luxury