Lancome to secure spokeswoman Julia Roberts for $50M
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
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Calvin Klein iPad content lets consumers click to shop
Calvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.
Neiman Marcus, Burberry and Blue Nile – News briefs
Today in luxury marketing – Annual Web sales back on track for Neiman Marcus; For once, Burberry fails to impress critics.
Luxury Daily, Sept. 23, 2010 – Luxury auto brands should avoid online calls to action: study
Luxury auto brands should avoid online calls to action: study
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
Twitter redesign will increase luxury brand engagement
In an industry whose online presence is highly defined by rich media and images, Twitter’s redesign will help luxury marketers increase their brand engagement.
Salvatore Ferragamo pushes video ads via email campaign
High-end designer Salvatore Ferragamo is promoting its new W bag with an email campaign that was sent to a list of dedicated subscribers.
Gilt Groupe pushes local retail sales via online, mobile offerings
Online high-end retailer Gilt Groupe has launched a new local flash sale service called Gilt City for online and mobile users in six major United States cities.
Mobile phone ranked most used electronic device: Forrester
Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.
Porsche, Gucci and Restoration Hardware – News briefs
Today in luxury marketing – Porsche unveils limited edition 911 Speedster; Yachts: The mother of all markets for the financially profligate.