Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"90e5fa37fc5bb04bb9f164635d0291c5","s":"bdb24bc7979a810a"}
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