Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"cabd82942ccf0e9014e04342c1366223","s":"951c4a6ecab151c4"}
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