Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"bca32ed884e6c3ad22eb1359e214f08b","s":"41f39d95ad23fe70"}
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