Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"7850f3eeb2cf5dfbb9a171004a3ef868","s":"956728df16af720b"}
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