Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"9c6d01bf2ecc4f13e5c9ca450054824e","s":"b75a8ab9d26c4c9e"}
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