
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"db539b4d04d92a1dc56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