
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"bc0c975a7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