
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"9ceb3b3dc52b5f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