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Multichannel

Swarovski aims at top markets with fall/winter campaign

August 6, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is giving its customers in the top international markets access to customized city guides and the chance to unlock exclusive digital experiences in a campaign to push its fall/winter 2012 collection.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Dior builds five-story statement flagship in Beijing
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Luxury Women to Watch 2017
  8. Lamborghini heads to French Alps for women-led driving series
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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