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Multichannel

Swarovski benchmarks 2020 strategy with 24/7 global accessibility

April 26, 2013

 

By Tricia Carr

Swarovski Consumer Goods Business revealed its strategy to be the global jewelry market leader by 2020 since these product lines accounted for 75 percent of its 2012 net sales.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. LVMH revenues dip 2pc in Q1
  5. Ralph Lauren odes to Martha’s Vineyard in latest collection
  6. BMW to introduce carbon footprint tracking via mobile app
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Nordstrom onboards new finance chief
  9. China’s middle class to reach 40 percent of population by 2030: BCG
  10. Ex-L'Oréal exec to lead Stella McCartney as CEO
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