Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"67a1881071ae43c9f422baa902637a20","s":"687e913e45d9304a"}
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