Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"79e0c1ecd48382726a39b47cfe314396","s":"30c3789b9f30c52e"}
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