Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"fc3448143855a85913860e21d1c75ae2","s":"d26d6238b7be668d"}
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