Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
{"ct":"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","iv":"95c65f9e233ec4beb4beb188bc1e2af4","s":"9944af6ee91e41a9"}
Share your thoughts. Click here