Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"7580c583ef1a48deabb5b6d953415921","s":"a4c50a1afc168732"}
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