Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"f4aa7e340e548222447a60af6447b48b","s":"c291e002acf65993"}
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