Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"4df14cdf3d7f6b23d0d31cdd0ecdb00e","s":"9c44bbc4993b7127"}
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