Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"64d643ebe4391043f377853980a54989","s":"1e89683feae97cad"}
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