Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
{"ct":"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","iv":"fb1450df24cc70844d320fb01eb0a84b","s":"1c7c9ee93d06930b"}
Share your thoughts. Click here