Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"218a7f327973c9341ce443af99f542cf","s":"96e6ee84b58b1ef1"}
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