Food and beverage
June 5, 2025
The brand enlisted acclaimed graphic designer David Carson to reimagine the visual identity of three lines under its Timeless Collections. Image courtesy of The Macallan
By Amirah Keaton for Luxury Daily News Service
Scottish whisky maker The Macallan is updating the appearance of several core products.
{"ct":"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","iv":"a99674964227f02cd888300b3e8fced6","s":"12b70d8ff77f3b28"}
Share your thoughts. Click here