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Multichannel

Top 10 multichannel campaigns of Q1

April 16, 2012

 

By Tricia Carr

Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Swarovski, Ariana Grande release sophomore capsule collection
  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Louis Vuitton names second edition Watch Prize winner
  6. Printemps New York celebrates first anniversary with LG
  7. Waldorf Astoria restyles suites at Rome Cavalieri
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Farfetch latest luxury retailer to launch on-the-go visual search
  10. Natural Diamond Council introduces World Diamond Day
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