Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"289e9fa360180e2ae7131c9efc09cfde","s":"e7b01a4d39664cde"}
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