Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"b05fefe54281dc6aff007e750be0496c","s":"25b52b71edbb49c2"}
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