Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"35c9165404f1981554d303d2561b599d","s":"fdb5d3e901ecd82b"}
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