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Feb. 28, 2026
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Marketing

Why poor service will destroy your luxury brand

September 1, 2020

Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng

 

By Daniel Langer

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  1. Wolford seats new CEO, chairman
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  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
  9. Latest hospitality environmental efforts target toiletries
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