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Marketing

Worry-free strategies that luxury brands can learn from China

April 23, 2020

Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Image credit: Helmut Lang/Shutterstock Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Image credit: Helmut Lang/Shutterstock

 

By Tanguy Laurent

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Perigold, Olivia Palermo announce design partnership
  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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