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Aug. 9, 2022
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Food and beverage

You wear what you eat: China cannot get enough of food collabs

June 9, 2022

Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea

 

By Adina-Laura Achim

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  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Cartier to participate in International Exhibition from Triennale Milano
  3. Loewe advances wearable art in fall/winter 2022 campaign
  4. Gucci ruminates on concept of time with Dive relaunch
  5. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  6. IHG eyes tailor-made experiences in new joyful campaign
  7. PVH Corp. reports corporate progress regarding sustainability, community efforts
  8. Virtuoso brings industry into the future of travel with inaugural summit
  9. Shanghai’s luxury retailer Secoo sued by Prada
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
When it comes to hard luxury, China’s digital natives want real-life experiences