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Food and beverage

You wear what you eat: China cannot get enough of food collabs

June 9, 2022

Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea

 

By Adina-Laura Achim

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