Fragrance and personal care
July 8, 2016
Sephora’s Virtual Artist adds false lashes
By Chantal Tode
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
{"ct":"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","iv":"aa72e3ceb297732b07ae0ef056b9db9c","s":"934f40b92593c739"}
Share your thoughts. Click here