Blog
August 28, 2017
Rolls-Royce's Dawn in Fuxia was commissioned by car collector Michael Fux. Image credit: Rolls-Royce
By Staff reports
Luxury brands have grown accustomed to the intricacy of digital marketing and many have been working to intertwine personalization and interaction into campaigns, as shown this past week.
{"ct":"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","iv":"ed6705664422796b2220cc7e7577e6ea","s":"1853d57d6dd2f718"}
Share your thoughts. Click here