Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"fcb2fd02ecf4d2d5b00f4d56a8430128","s":"52dff7fa5a0d5af0"}
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