Luxury Daily, Feb. 23, 2021 – Chanel becomes latest luxury player in beauty AI
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| | Fragrance and personal care Chanel becomes latest luxury player in beauty AI  |  High-end beauty brands and retailers have been exploring the possibilities of augmented reality technology in recent years, but the global pandemic has accelerated innovation and created new expectations for the shopping experience. Entire
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| Arts and entertainment Dior explores the art of perfumery in documentary film |  French fashion house Christian Dior is examining the world of fragrance creation through a documentary feature film, shedding light on the mysterious craft. Entire
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| Apparel and accessories Louis Vuitton gets colorful in spring campaign FREE |  French fashion brand Louis Vuitton is celebrating multiculturalism and self-expression in a new campaign for its men’s spring/summer 2021 collection. Entire
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 | Automotive Aston Martin teases Girard-Perregaux collaboration ahead of F1 return |  British automaker Aston Martin has announced Swiss watchmaker Girard-Perregaux as its official watch partner, commemorating the marque’s return to Formula 1 racing after over 60 years. Entire
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| Retail Why conscientious consumption will (eventually) drive sales in China |  According to research by AliResearch, 66 million customers (16.2 percent) on Alibaba’s China retail marketplaces bought five or more green products in 2015, and they were open to paying an average of 33 percent more for green products. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Moët Hennessy, Valentino, Harper’s Bazaar, Sotheby’s and Louis Vuitton |  Luxury Daily’s live news: Moët Hennessy takes 50pc stake of Jay-Z’s Ace of Spades; Valentino hit with $207M lawsuit after breaking lease; Harper’s Bazaar, Esquire to launch in Saudi Arabia; Sotheby’s auctioning autographed RED LV trainers. Entire
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| Retail Luxury retail’s dramatic digital transformation in 2020 |  To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020. Entire
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