Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
{"ct":"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","iv":"0c3dc264c0b78e0b325b427883b0962a","s":"4ce8ff057f46dff4"}
Share your thoughts. Click here