Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"bfa6e6d66e8eadec9709e33fb2bec240","s":"8beab2939790f87a"}