Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
{"ct":"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","iv":"603ed61baf9526e6b6ce84de1defae42","s":"b0a1d22617b853b7"}
Share your thoughts. Click here