Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"9ad5f05ca20bc57f29f0a13675b16eef","s":"c1a2d118d5f32443"}
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