Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"d5e637893b3653ccaeb810d97fddadec","s":"8f536d8799411f38"}
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