Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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