Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"a4b41d3a9a3e1be41242178909a5ed20","s":"fb0a0cc22faba64f"}
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