Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"2d11380ad5e4c8024e077b9e9e3e1232","s":"8fc27260ecf69eea"}
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