Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
{"ct":"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","iv":"22a08962b587be29c9af67c124433894","s":"b10b9a05e0ad5f24"}
Share your thoughts. Click here