Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"694ce36cba4c5cb20ced97dc1c2c8e52","s":"a02d77f1f3a10d90"}
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