Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
{"ct":"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","iv":"88ccba035b44c00a2a38ea1680796460","s":"6f095c5797188712"}
Share your thoughts. Click here