Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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z0TXHRciPau6zyCTwL4x+bAQA0jah05mrCTfNwVqYijMjx2GuUTgEJx36R+ejk9XFEb+bVCzn5TGG\/rUNVBncE+WifoId96WCJFo6LnTx9Pd8GprmFANXZ4fox5fe4yjglrB29Baszo\/N0IHECFbLy8fCRcjarKX6uW70OJyRVBh9MC\/mimHbHS3HAwnLU5UUt2WlpuNnMPFmil286nx3cDNDWNjNO50WmaGc1QlWBsqiN9uzvq99qVKIoYvIbQnTHfl4aMR+6ffL\/ur1DaNSWzFTs5TrtiLov+NBAdLM6QkAaCVZmmJQ\/O+IwAKoPUPtrVM0rP0C76R+xKUmF46GQoc+xVqj46n9ydk+b+y1PQMMoKu5sbBGNX+hqRkxpkIiP1XqWf9n+6SQnXkaFRD7Wfh3LFPSlMDZRhQIDC1OS37ktaPxLEa89RBW1GTncndu7AxI5T+7CaXW3jZZmk02\/orDRF2hKRMbNB\/97DnQ8Zg8ju48KAsCnOBIyGcwOhH32eD8x8psvaUZ\/juz0zqU3w62lVtVP6lkaityHG4wuP34+Up1tDd\/1gmGvsyau63iUH2W0yUtvN3\/8CAe4H4U2zJCQ8NJ2hyfe6ota+goFZcnG5QkYFSeLvm6fjE1KceTYYwQ1O5ZJdiwrXiznTlEJpDqNiq3rne\/1coeAUBcXDSkXcdQysWTn9gvQ17PGkK0DCxEYOFpISWrDRaAeo3zgC72YV8jl\/47B7R3PJp7IjLRJ3sAjhlWmgwf+zpbJTYC\/XlF+D9HqE4nrl86R+Ou5OWxd8PLoIwjGzsGg26TN3BIK8BMR1efzDTaNG4Pxg1uAXVubGZLzeKvNSmE+RI+umLucHRtZR+XOlpiQS02TnKSdgKN19HwATIRiJk0\/PCj9SaDWtnyeQ5lkSZ7EQRL7hakbrBqFbTnXKIAMyxsVEmsKuzf52r2dtJf1j\/6pqnINA1GJDBBqBmWU8hdPn0kETBupCxWZCVnHjW9xjszz04Ppto5dtIVUOUcmK+hi8d9MS+UB7HZlJUV3bHv95O1XvZthjk6XvvEcNCeMFdc8II32sOmSQSaTegZLBtwpuiVddyGtPBTdRWCG4SRcuwwjfzPUSHZJssWoJTPOMdr\/+0nCvJbkauhY7a551fQoBeucvTQ0q3DW\/eZji8FG7MhCKfIvWmogfTBJibAi2OIBKKOP8iaoJBOcVE\/klqA8dBzI3ekQm4AUn5oPLFESsvsLtfOCGdeHTr\/oyTm\/phgHY0CJ3sgW3PEHbJktt8VcJ64OSo5LYH7lkXTRGJikcr2H8K4m1O8vt4XTrVmH3Mw9Yl1mHpshDEXzK0yPJ9dgqCzpmEjkgNlNfHrj71IhwOGPwAZl3P+AglNb62DkJwQlpeqOR+WR8zKv2RoJmLzB4Uoj0XxaQ0BvH\/pxZad4vLLFIZnI+nl\/ya0Jcgg\/7Mn75Tl3pLveTXtQWBvgbfcPAguQGRv043xYZXG4g4+hJk2D6Tl5VrgbfM2rgB6exoFRO6jtNXrdAPq8l3ns6LE0DjdRv5drrsTLrnhjOVz\/Vzm\/zSgjcFrALLg5V2f9Qvf3ddj5sx3gegiOJA7+\/9d6OmON8tpJ2M+YCfWuhcp4I+4JHK3jiTKJuajtFccSiEcIB5v0QBOcM7SgFm8plsaWuVVhYKtPaClu2KGPm09sb1OThmJfdrQKfNXGTYuE3mV3F5Bn609S5iPbJio1NvZ82xc1LhDk1f6z4dwqH\/A5YxReyvPOdq3to8FiAAYj44qY0Df6yc3rAUi+LUNddtGT71Yz\/NJCKXZS2D4hCvF88Iz\/hd2y6S5JLNdc2Rm4QiRW0krrGD6P6vyKGBKtqw7m5mqEbJqHcQUOR0EMcs1howZmqe48HI6EZ5SgWu95lHTSK85ejOfjnfzd3qvQK825ALtxPD1Bu6VxKmdGzhVISq0j4qJx+DgPA5nN7UJ+D7dt3SEu+XT5TItzHlBMAUtmZrUSrVPigZFMz0WNJAo8mD+uPjXDDZqFz1gUGgYOgFZq3PThK5skhl2HdQH5gKSrRbnWQSfmKh6UcXd88nK\/HOuGjA\/YFclfnWxloSgkn5doni3X2FlirmhQvBV3N\/ptO2kMBdQf7\/NbP1C1stXObTWeI21LE2TWYT2lf4fFHrnla5KegIJPgi55lEstL+SxMM4JNXLAqBj0abbLdfATkyfwDMngv6Ae3JvkT97U6rFEcoF+TjwggqCN4ENRp8pw3nLPTKTUTtDz+PNIk4Z80p+n5VeFM6VWwkajFAduHV+1WDmlhp2HeRXD+I6LCbnlb21HW9MVwlD8BzaAThevn3i8akcrfMs3yWxXy4qDUgEiTcTw0eM+0Rc2sTzV2Kc4f1MBWY5ZrLxlohlqxPCH2gmaOhsPTcuQjrvuY5N\/SG+UWMtXQpafn8AilFL6jSh1pVK47ios4\/e0LnQ9GzGMWQFeSlLuDbkoA2zVOweIxDJ\/MbwTbLGXt2lF8w4QEowPcDjSRjgfSkIevgIKHaUSFYUvhXdURutRcOm1CiiCzdtUjOOpLfth3te3ok0n5uvPJm4vvVWq23olgn2NpJ\/bckRkt8Cu3Nvu0VxNcKOBCeEfh7QlaMop6AYrVFKJVk+kQoIMF0Ax72epE5AV3qYAegGTrQtJi\/uXxSmRyzruyyPmA4wt0yxtavBMO1b0p2h4xyVZL7Vccpaq832mfN0Kggij8P6KWewmU73HK\/F7aQ\/EPoq4QFcujoKFrZhUviLOmCJEGZxD\/\/airFPn9wugw\/U\/cdyycFNjDeo4S+Wbc5t+cQ2RPfkfeT\/6lVnQ2m1OnziA\/z9+yu47+VM8ymumU0Vk3+flfRZBG0+3LVlCgKSYENF7L4b6\/qG7F2RBtPN8\/+OuvabUxEyTssUUVNdooRg1wlNaN0dbvZHjW3pufVivPpEXcJXqVNuhbmIT7t\/muXKmfAE8ag9BVSh5NLaWUVzG6\/FNmuCSrvtmdUSOGk5r0v9p06a8Ohmi9YRTiGMMfx69JrejmO75EGK5jaUcM1TF\/pOYQwSWjPqfaTb00C188MgsIj761hFTFEd3lkShQMTgEWm7zDy3UZmFWDayQYNMchW0ruLU+zYWLbJmHFQ+5ZfV\/JGu0Q+S5sQf788VvwTGgYcdEasWm9\/pS4+hk+dKYHZAV2LRpyrwkKxOuXI64Qkj1srauuSn5zxcn7wSsIVz+P1N14yzd3ZCDl54nLE+Rg8C2IDsIWM1oN1BL2k7fWFx2S8t3u1YWADgh80d9w+JytZnIxH4dMtn1a7gEHjv5kF47MOMH4hfqEHaLunzZxuKZx3JCmpI719yPKjCtX8m+yUWdyI8vYMSN56DnyoNgcQd2gEERXpMJURhikZks88wWtD3zwgZbJdKNe9wnT\/QAH9M1VEGoCYoVjsr1jMVBrPJ2UdBWKKQVK1RbnmGru3qc3C33Ktcmd1M3GPxIPHgmsQfVoZ5PZUnW5r4IIoLRwvuoDsFcZ6080UOu\/ZnG6kveVd56Pdoo\/gEEjv83wMd+hIDWnnM70m+8hS0fL9XQlJhJNfEaBEsZZSyx\/Nf8xpUojZNGH2mDYsop2oURLnK9BXKnHQzSkI3q9T8vos8FRAKBdGbWdJszT4VqKeMdTQPxE9h6SqkXkUHP5FdMEGiU6psfMdIybM4ixUVQPWpsQGRvo1FQXtvH+sXA1Z9DpiLHXgYWo\/5v+N958Qg+viU2vkCWw7d6ObvJIl+bctW3P8btjYqc6Ny34MkFn+yt3PxtII+5vgnXvlkFl53HmCIpZJ0ZIn\/2SFRGCtX3QLizQ3SoIzs\/iKjSK85TnKTVIMwv+B86tzVWkbBkC1RJQdyL7rxnuAGRJVenR37J821GHozOIPWhZ59C2ieQnn8pWr815UpUGR15hSldxN4rhsZLzjp4rqvNqY8zDBXY3zqCMFyYvn\/JTB2sOEKtxh+5buu\/Da7nisb6ORKimgEeP6sG1k6MVd6I1CJHPs1k5JYrMioI8xO0QIedP97J7RtptjwFOoUlGI4AU4dl8AJEvUMcShQfjSZoWCHdz32pcIsV1+8MLahb4lrMpLyP3qZ1KGJ\/ivQt5cbFWkzm0mHqtALTvUECGeJgSPumtrHaY8v9svYLGKDARDTQdzoY3m3deNPvmRKOyFGMTIvg6\/NyyCY21qA6GuClZkGn4HSbegpOT2qYAaiVRpEozT37eCjy39XL0JkGiDXDXsO8ncEO+KQ04UD1Qy3zQUWbeXyH\/CjQzJKqlqHwE96upS7N48hlCQGdfCcDtcA3rO7vPnRMkUlueHreqolM2q22SmxbOeRIGqLlFca17O+xk5caVTViGuHkLezDDoYYoJ3jITWS3W9m4516z+J9XpsHoOd\/q7oBMVBCF9Zfi8dqYa\/Hywy95Bde4xxC17sKPnISPNPN+uesvNsbS\/UH7PgzY6GxOyvkeIX+vTUrIkxDXK9CYJslLaM8\/46h6+2naFor+O8u8Q3LY+pw4qZzKacYSW3n4o72Xfpo+\/8Xu7Chme9qkSnJzVQn2YYChLDg+dZwqQH5RPbfZl2z2YVXwLytKDwWSUEe40KkPCsJBnkCeTjBEnfekON5Yx14dC1Hy4yXMSdlK\/bfJ0LVVNzm4\/oop1GUrhnx+08FLXSOnCRuaA16FgQ\/ovafHQllI7bfUfEMVtGTmzkfFkK3045f\/lZgCcT6PJ1nlWSfrGD+6otnkUYB14FxxzDBasZgzcwFQZv+z\/cn5uqVSMODn80lP2SONppxpKtV+AYVbhVzVkjgdgPhJDMjHyv9jG60wr64q58sKu+RiqhGWeGqdc1LAmMzk4JEgeYH\/PhOeHVk07PfV\/+bBqihSC7XtRy\/R6CiGDsrcSqrZqbxz1RdH4TKLfrLdka4\/QuZZahr1E7+i4Rsxk3IWJMrLB8flanamr+GUp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