Mobile

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Yves Saint Laurent promotes multifunctional makeup pen with iPhone app

January 6, 2011

Jaguar leverages mobile in TV ads to encourage test drives

January 5, 2011

BMW introduces mobile app to complement ongoing Joy campaign

January 5, 2011

Jaguar pushes new models to target consumers with iPad app

January 4, 2011

Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy

January 3, 2011

Tod’s showcases craftsmanship of luxury goods via iPad app

January 3, 2011

Aston Martin aims to differentiate brand via iPhone application

December 30, 2010

Top 10 luxury branded apps in 2010

December 29, 2010

Hyundai drives into luxury sector with upscale model and iPad car manual

December 23, 2010

Hugo Boss showcases new collection via branded iPad magazine

December 22, 2010

Too many luxury brands rely solely on apps for mobile strategy

December 21, 2010

Jaguar generates 700-plus qualified leads with mobile ad campaign

December 20, 2010

Tod’s pushes bag collection to jet-setting women via iPad app

December 20, 2010

Stella McCartney advances digital strategy with content-heavy iPad app

December 17, 2010

Jaeger-LeCoultre’s branded iPad magazine encourages word of mouth with social functionality

December 16, 2010

Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Bergdorf Goodman drives in-store traffic via mobile ads

December 15, 2010

Luxury consumers likelier to search on mobile Web: analyst

December 14, 2010

Luxury marketers can use 2D bar codes to make print ads more measureable

December 13, 2010

Cartier complements multichannel campaign with mobile rich-media effort

December 13, 2010

IWC winds up mobile engagement with iPad app

December 10, 2010