Marketing

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Chief experience officer role surges in importance, but to whom to report?

February 13, 2020

WeChat Channels: Will the new feature disrupt short-video incumbents?

February 13, 2020

Self-gifting is emerging Valentine’s Day trend for luxury shoppers on Pinterest

February 12, 2020

How to reach Chinese men with your luxury brand

February 12, 2020

How are influencers addressing the fashion apparel crisis?

February 12, 2020

Automation of management jobs on horizon

February 11, 2020

Gen Z women most brand loyal: report

February 11, 2020

Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

February 10, 2020

Marketers’ access to data is being seriously impeded

February 10, 2020

It is time for the retail industry to challenge the tech titans

February 6, 2020

Burberry gives voice to models with spring-summer 2020 campaign

February 5, 2020

Changing Indian luxury landscape: What it means for luxury brands

February 4, 2020

What is next for Harry and Meghan’s Sussex Royal brand?

February 4, 2020

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

Zegna goes back to Mahershala Ali to answer #WhatMakesAMan in spring summer 2020 campaign

January 30, 2020

Audi spotlights sustainability in Super Bowl spot

January 30, 2020

Nostalgia marketing. Why it works in China?

January 30, 2020

Embrace the new 4Ps: Evolution of the 2020 consumer

January 30, 2020

Louis Vuitton takes lead position as most valuable French brand

January 29, 2020

Porsche, Genesis turn to Super Bowl to court luxury’s next generation

January 28, 2020

Why FOMO is shaping the luxury market now more than ever

January 28, 2020