Marketing

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Burberry gives voice to models with spring-summer 2020 campaign

February 5, 2020

Changing Indian luxury landscape: What it means for luxury brands

February 4, 2020

What is next for Harry and Meghan’s Sussex Royal brand?

February 4, 2020

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

Zegna goes back to Mahershala Ali to answer #WhatMakesAMan in spring summer 2020 campaign

January 30, 2020

Audi spotlights sustainability in Super Bowl spot

January 30, 2020

Nostalgia marketing. Why it works in China?

January 30, 2020

Embrace the new 4Ps: Evolution of the 2020 consumer

January 30, 2020

Louis Vuitton takes lead position as most valuable French brand

January 29, 2020

Porsche, Genesis turn to Super Bowl to court luxury’s next generation

January 28, 2020

Why FOMO is shaping the luxury market now more than ever

January 28, 2020

Advertising is a dirty word today: Adweek CEO

January 27, 2020

3 skills that will dictate future customer service

January 27, 2020

Luxury celebrates Chinese New Year with cartoon collections

January 24, 2020

Time, experiences becoming ultimate luxuries of the future: Lexus report

January 24, 2020

Marketers should look beyond just data

January 24, 2020

Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian

January 23, 2020

Consumers want purpose-led brands: UBS exec

January 22, 2020

Companies should play integral role in shaping sustainable future

January 21, 2020

Past year in luxury was more evolution than revolution: BCG exec

January 17, 2020

Have luxury brands learned their lessons about Chinese New Year campaigns?

January 17, 2020