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Multichannel

Effective branded partnerships call for narrative context

October 16, 2014

Lalique 100 Points by James Suckling leather briefcase by Ferragamo Lalique 100 Points by James Suckling leather briefcase by Ferragamo

 

By Jen King

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
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  4. Four Seasons Yachts previews Marina Day experiences
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. NowManifest acquisition to improve Condé Nast Web presence
  7. Genesis launches ‘And Just Like That…’ content series
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  9. Blancpain opens new US flagship
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