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Multichannel

Effective branded partnerships call for narrative context

October 16, 2014

Lalique 100 Points by James Suckling leather briefcase by Ferragamo Lalique 100 Points by James Suckling leather briefcase by Ferragamo

 

By Jen King

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Kering Foundation to examine violence against women, children via new research program
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