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Multichannel

Effective branded partnerships call for narrative context

October 16, 2014

Lalique 100 Points by James Suckling leather briefcase by Ferragamo Lalique 100 Points by James Suckling leather briefcase by Ferragamo

 

By Jen King

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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  6. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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