French label Christian Dior is drawing consumers to select U.S. boutiques and Saks Fifth Avenue locations with a limited-edition collection by German artist Anselm Reyle.
German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.
Russian jeweler Fabergé is tugging on consumers' heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.
Although jeweler Tiffany & Co. did not do as well this holiday season as forecast in November, it could be that the results are generally indicative of the economy and consumers’ moods, not necessarily of the brand's marketing.
Jeweler Cartier is continuing the push of its “how far would you go for love” campaign and its "love" collection with a new microsite and email marketing.
Today in luxury marketing - Price hikes at Hermès; Chinese company buys Italian luxury yacht maker Ferretti; Neiman Marcus celebrates Louboutin's 20th with a 10-story stiletto on Sunset Boulevard; Detroit Motor Show 2012: Hybrid supercars on show.
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
Swiss watchmaker Tag Heuer is using brand ambassador and racecar driver Lewis Hamilton as the focus of a new digital project from the brand titled “The Ultimate Lap.”
Rolls-Royce Motor Cars claimed a 31 percent increase in sales from 2011, attributing its heritage and branding in addition to a resurgence of luxury goods spending as the reasons for the best annual sales record in its 107-year history.
The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands' video content.
For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.
British label Asprey is now selling its jewelry, leather goods and homeware on its Web site, letting consumers worldwide shop items online for the first time.
Trump International Hotel and Tower in New York is celebrating its 15-year anniversary by offering an extravagant crystal-themed package valued at $15,000.
Los Cabos, Mexico-based Del Mar Development is promoting its three communities neighboring the One&Only Pamilla Hotel through a mix of local and international print, Web site and event marketing.
Automaker Land Rover is channeling its personality and voice to create a lifestyle while simultaneously pushing new branded models through its Onelife magazine for the iPad.
