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Dec. 18, 2025
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Apparel and accessories

Gucci launches on Douyin in play to reach Chinese millennials and Gen Z

April 29, 2020

Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci

 

By Gemma A. Williams

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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