Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"4504b50cf6844ac11ef1b66406c73141","s":"56ca9e94e3bdd717"}
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