Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"285b8526038a9ce92e20ed35b4a576f6","s":"ba6991ea55b3a57b"}
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