Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"71afe5c962885aebc5ff9e814194d792","s":"018bd8fe17902fe5"}
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