Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
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","iv":"c3690e4bcbc9910db0b5ac90196c8062","s":"0f109d1342e31742"}
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