Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
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","iv":"cf044ec3dfd4287a86ee6e78d8b33df0","s":"4fdca62a2bc45036"}
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