Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
{"ct":"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","iv":"de50f98bc8764399d65fa23231b5a8f4","s":"1af8135aba5569e3"}
Share your thoughts. Click here