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Multichannel

Mercedes-Benz outlines 2011 US marketing strategy

April 28, 2011

A-class act

 

By Rachel Lamb

Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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