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Multichannel

Mercedes-Benz outlines 2011 US marketing strategy

April 28, 2011

A-class act

 

By Rachel Lamb

Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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  9. Coty earns ‘A’ score from CDP
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam