Multichannel
April 28, 2011
By Rachel Lamb
Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.
{"ct":"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","iv":"51bcac45afb758af9edcd14f5ef68753","s":"8b3df6dcee67b34e"}
Share your thoughts. Click here