Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"baaa69654de14a7d775d47707142d2ba","s":"c0551169dbcecaef"}
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