Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"015405a70992b385cb80f686660c463f","s":"db1becb6614886ea"}
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