Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"62a419ca9fd792e6519070e462ebfc32","s":"8b2a6263de08eb1f"}
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