Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"394e72f2343837f0edb29f0ebe68f394","s":"5156021798ba3683"}
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