Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"0d6aa9878ded8906a823b4d50bf1b590","s":"0e883132aa87b4fa"}
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