Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"7081b91404302ba3dcdf2ec9a067b9cf","s":"f8b0a2b41bb5d07d"}
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