Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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YcLaXf7LUhuz8Kc0ZnCKYIu3H58TD7RkyLVNXRfTQw9ShBzGMTPpt8SqFN3PZI4Z52U510NIiFJT\/3NR3Yx1Dz5RaCI77432zGB16CPD890dtZQNdC7wkBMFgd3Xbpave6cdy1JuUTF8thPhZeHts0EZ2LKkDW6qC2tAhvNMq0O02JH8SAP+C8zHfNHEYdMZF+6DTEtPIF5bVyMiaWP4\/mRgzBhrb4lsiB+5xcowj1zeb4TA1RCaFUR17qa2eZ6a+i7EDIdFs3uK9d9Nou0FptM3FEhQesqtBkjT464KbOQcVK7A\/mQDhJgm7uYyJVOddizQGhG9UL\/OHCH3cbqj2BUnEytka\/8\/w7dUW8elgpAOIGPA3yavnBu9ZgeoOb5azSi9tGKwI8fu3zHhEqGoRynCIu++RBSleLBzeAwAI8jiPykIjVBaQiNar2sezAOYaBwFJzoK4buxq+RnQlc6nJaAYkPdJQi1t4IAtf5ZgTPFAJRRieTp7AKwebV4Q7n7JVRiDiy1UgBCoLfSnN73SIl6MzZ+UwHpkghzriLYIfjC5HMsKXHD9sKN6Nh0\/FI\/M9H6TwgffxYEr4by2kkPJGnrdhGNX8vl1QAPusdnU0iCjF0FoBH0wbkHIvkCP2O2iGak39Kb5C\/bOXBksMmLtYmQAPScxLDBSjF7kOxdNnlugxjzEXOSRx1z9NyEL\/hGAVi+qfB0LkH1hPDdo41XcYpj+YrEhdrMyf9VrKlb5T\/Hj0fPKbrZM7LC1oFUfY3XRaB5Ahy\/zvq\/M8vEP1ICFJ4Op4ukQpQUCB2F8IdTsVZvAJ1N15zbv6ahG4GcPLLS76nn41A\/PhEyrMAMKCbT3SCSMVZWUdWNFAAHOp7v4Z4iomORp\/ycmZIHzWew3T4Zo1gp1UK1j9ow+PDtwvY2vfl+T+gleTh9lsLj0zDT8xUQUyVGQFp0BE57JuCzbnZ6Jt0vXD0jQYv2hl5TeoxU9rbBmxKNVQjWnhviBr1NcPFYqPIMTEj6CVIxQ5um8RxXzApcdanpbaUIaLUDhznlIcmcxLr52WjZzs9W5\/AHPnXinjEpbLMUYfIj3yaYYcYUi4tYsleQulbqSN1rs91oO3aitzMck2gnsnofSAfebDaABboB\/GBU6MeAFXOCAXNpxx4PS4v9plMRcky8Ou2ui\/X4bfPEK4\/KRfNjx7zhfPPBJSLi9+0cB7XyPE67yh9vlzl2cm0LfU2BpmbPBHxVI6lTZ8ZadAkAIBmoTqXU7mul2d68Dr07UGCBKkf0eqhn8zbcctaOCiCshTTyK0A4pkHfuIJIU4mMKr95RH6vnESb7yPdiPZKuzT1oTxDCFi444wt28K4RymEW2+7ZV\/LA5P0uMi25w+wOLTtgwEy\/aP2bHDsq8OnAIxcO+po01dCzjfXi8oVG3ABvqYZmW8\/gvUQuhmYafYpqhRtI9C+yEirp16O4vKZ88SNrY+LMi1ABNDJf7X4I6WfasidFF5h6le\/BQgXpl4WALba7Otz109WoeJdVp0vwg8jitBFxA9DYt04J4+nZWZ7Q8XqUymNmv7FQusiJ2NxaB25Uvy8pulFes5Uc5TCkdEQ0ViqLqw8eq7lp0LbP741uc7sCp8Sju\/KDbRCFxzuxXf2tckkonzkdfTnz8WT8l1\/y7u26Xwrh6dCpmi7x80J4Exegbfei6Ni7JyeqbrkMm\/dlUkJUkgmWvbtlg6\/qWInI7CP6v9q0GPvOyNvezRqPkP94PblF1RPm\/Nwd9PKV5tGyr86OcKnBQ6gJ5dzT84CD+LsSZJ+nJ+zvWID0RpXWZ02Y+FOgb5GPDb0R5D3DzWRDQ\/Vya0VtnT1PM4kwhqyhEGloBR0S3ggsbt7k3RWZCUqgo438mx0iA\/CVru8yctx3ub5zBc8jA7QgUAsnybAc1XvjdTJZtHptWYYGbL4qjqcG4qRFiV8Nl+xFXCqQh72zW4FJVITWKD\/ZNCiMR85xBXSi4Dk6bQOfeNbtjcN1w072qJfw5uolqEt1kXCaQC3snNNzKw6J2e+kWZc3f9EgkjcY6ppyBPDExJziZdDhI5T6wWFxsmaBgYmICn303Wdfgf\/cZMW6tfgltEhi1zjtHmPxJKjJ51B1gSJ0wK2op5LulUMuRbAyYVpEO7O3t5Fq6E8iseVTVdExjy\/OgH8OHqXYO+7TtYsXkwLtqSc\/MW1jXJUi1hs1yAZt8WD7csUhAN0zIP0ZkholMQ\/iDUa2mZF37iwac4L\/ETcEctyafvQWjdf6A1Hij63C4ccI17oR004FuvnL0Xmno9femwjdG1WtgYhx80fg7m+uOMu1EjbdmBh0R3MS+aXY3OrCap49bwAxVaA0aax7UZAnIsH1J8T6H82\/DMtZ1dxi6LibVIE4G\/k+xdiW+4uQJ\/YZqvbTD6S22rfHeCQinlauiRg+xBP7rDmhaIUD3PumjnjizGxav8XNtGII8yToLZiQ3dv8u2o+0VR5cr8iLaG6Ji9SBlBCRsKD5SM4FFSWVTug+tIkeBJFMG7VyxvCtwJqKPINW\/UlPrZUI3VpVml\/q9yc12hN8y45xUadwG90dIMcFwyYS3yoBUaP0od+rf7jt\/+o32iZuFjYplJC\/3t8cBs4te+KuD1TGO3HAb1ENo0xz2jd2DRVsZoJNBKQBW5wBGaseZ9MibK8ZoUjluvLiKFb5c6NZQw84XAzh0std6d\/F5ptkzsFEmUSfoKmPrS4Ln8GmIlxDDVBREQrgc61sYXnJNBoR30TyBVoKrV0xwTh+oFJq769XmnzmiYa4pnZoOLyCICdMSDXQbBfSxsxKghXCCHUTndKBt1Q2bswtg\/Wux\/YgYpttIFBmZUxAafNKnOcsoLnjr0rRwpkYjCeF7QOQGmbyylFpmD\/DQZ1P1f5Mmg9eF7hv0nQnmtLnYpOpyVtKxTI669w1J+qhHxo7BVHy0zfMyAzKeSOynYM3ui\/19Y1H6rkTS\/B9pdBJujBF+SGq2K3k52E3oC8Oq9HNhy6fUzy3au6O9rvMCzun7pfZWDks\/U\/MgSH1lrOh1rzIWrq5UXboGbdG0T2BVqpAJ7agx9k3VvtgrG9r73L4tZv+bQyyzLLJ3zKovK4PVANYkNDPWasDRhlGNZkL+uobJPXb8pP68RmS6w6vGfrwLsguS\/zGcumZIiE05sSHSR3B5pxUtZDX6pHwuSAjHqaq5OwyUqEqaIxUk12e30K9AmlFB\/nQHK3EKslt2G7SvSn1Dk9GiS5zeUlYTXrAu1YXugzICBkgY1eq00XsS5ejNAMbmSAU\/oKWaRbiTaH7Wo2EUCo+KwjSe7CPbOvffKRZc5s5XTc9KpxuGFEc\/BGfwXqC0R6g+NboUi38pucf5szzx2RwuxUNq5NOaRMOwdk3MGO6FTcyjb\/FSoDIkEUcWOUMcV4eTDtH6o7KwD8ZG574kJfA26CC4AeKqNgLtBCo3rJcKdj+ycP45Y2aMR+I0RT7M3XMF4+MC0Lhfng2vcwBmnL6VxXynNP2O0Ld++bF8DXZXt1DOme10yRzm\/3b2MlUvBQnChQUeTCszi3KDZPZaAQaCt\/yGgym1gTMii2Jh2MfqOvNLam\/MHHPECIZMgk164OEigF1P8YmIcON7Sr2ybwfwvwlT\/1JcCiamux9mCwQKqKlzdh3U3CvkvgCaRcg8YfvBKPNy5qUH5WvJg5zoe2JukI+3ptIpmiZdxVqg4pZ8bcF2BJnwfd1\/9QLTv\/NfOcDR7PfZa5TIquJjai54HdPanyZ3etTCrm8E8nAFTOKobiTdo8l5B4bJjFz3iYeq9dxSNBNmalBMC9zbn25Z7Ndf3+6kfwiHd9vQiEyGBQ2o3zRsuFl3n95u5J0RqAi1CSt44EWXyoVnA+TCOVcXDc+NRlI5hFBU9+NeVCCmm0NsJWsXptqcIYb2tl0DuwgGulCIWhC298SKrTiR2A7CDs7w+\/P0TjIorUTdV3XYtC1jiT2arxIn03O7lFP1RJ1Klc7UyIqtY50QcJlw+2NeqmzD98UF9V+SqjQTTDGcAe8Zp3k1hYmc8d1eDKNDHfLoMD1Ig2tobEG\/MNfz1TgjwocfQPGkmmBfIZKsOqOZ4gFETo\/cOjTFOWkDCIIvhOwlBFndBea6T\/QqVsoiLPgQWV00YJ3otCOpMFN1PqFpZgrgODhs7gqlvoQ8cUqRWh1kQO7cj4lApEFs8oKLl7WqA9JmlmMCC55yAhotr\/iRVVhNSMJ93q\/uwg4nCoPSzDxnRLcNn1L+Qo9fPPTpiaZ3YNasPhm64WSb\/oq2N1rMvbl\/IeusSt6A81IDmsVoVdSDNC\/\/R5n97SuBRMg98qCzuLnAZy0lUBCjF1JXtgw71Ib5uZovtSObV7DOIIouepMcSVn3PBeCAi4qf7Ld5Ky6UoQ44477I8feBZzPZj0EiEbHgfINjkcYGDDanDMjjr\/j71eeCemJhcuBeS6Y69\/8+ZuurGmUJDV7emqozjnVT6hBUz7o485SCp0MpUDolYrlVkqgUqLjOglaCFdLbamvNMfW6m5VMltQQSI=","iv":"634d1026a9cada865164eb5cc2ce6884","s":"cf566ef83d0b6e19"}
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