Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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Nu4QlbQcyXgBMB2PZBpYjJaJu5RpyjbcZcaX4aWPU1i7nmFgSxYgAXETj18ryLMp+7sa6RYnjE8C8nkku60hwQ2SSbOLerq9eSOB2gA3T2+82vyYrtTwsaJ6IDfyf+8\/wBwsakSX7nl6Z7OHHOtxJZCxL4fJEfsHxMd0ttcHkXbtq20UxKWHVmKehf7TnUAjtojDXH7yHPhrW4XWVV5M\/\/0rfMIlPH5MKwLeTZ5UziDEBNjxHznrsL+zJN0hgH9r9HivCLLvbQL+9sfXUts2BkiuLYkUbCpJhvHaTcCtecr322o4loSqlsQ168Stz3VkSOf4F\/V\/xlw7TtNlj1pkTAzs6YkNGd0KMOTomy4JXUjNyT7jNaawBRjYyk5FJFtvwSZNZmVJLR\/BW09vQfu6pyjebsFE9+xTXtIWiNL1QGbY91kfrbOD+Wjysp9oDTVePjkPE0vtiZPvvDo\/Pkqbv+LHbkKP+VkGW7ZjPK1\/5UTanWOF2gaCoHo0LeyCAXtd5GlS6KtrAQNNTd98HePAJbytR9qGLY9byUxsCBP5g+Ml3Fuw6lP\/0Mfy+VtqFcbRK4WkQXr3n2cM0KHvwxNYFh\/QdrcrlU4M8bD33x2JepVfdzYIOi3S5kzTeUbyY3c7uN0FRtpPOdPmajkINwSGryKb7MMn\/fZfTvVDmAc2NqvG+61WkEon9tlJElFy7wVRLXgMGoqbUMrwPRFV7rqcXkbIejZcMbRzHW64YaIKET7nuWRiOOwZUnlkC5x1n5vEEZfUy2hXNuxuNcpqwgPqJgs0yY5K9oKAbZPhdRVfxHF75RYlPWhwhUBTYd3Q4Gmc2lpRhBy6R4fHaAszF42b0EES0KkXeoraO\/6SBOg71a1dIPKvJcGPzvr02ur+YaEKgdK\/LTLgoZ5bd\/aPBMQ9qHSkFq+lBwyF1Idl3PbsCJQDClw4sfIGrpQjlZbBXa\/hD9tpqTLvpjntRjpdILXp4Va3bdSKrz9yg\/PKDxxdCFINUX3RZVNHx3HpGcuQ2J0sNzxmWI2zuwonySWmuobjjv5ZeNHVFzJMzF+T4nS6EQ3uB2JXb6E6c7uZ3mHNxnFvflOp97cWzlP7rf0Pu\/l9WB1oFyqWLS1Z1nMfE7FpeaTYSSY89VWWOQfQGS7skS3XRPKPSCXPeV\/R2r51vqPFqMyiA7QyTMQ5FHouU3rgZ7ztx+yin3MQWyo2rKw9SP+B+ZzIrtb7sGtyIT3yc45t8GsaJVbImJGPTU8sLi5OLCKaLnuUZXDhvmaOI2lrVuPtR\/X4x269ejwXXRRd0ZqwEVVdS2GLDTYnmVa8EqoIz2OaN7aSbdO+VAk+yJxcMYVhBcEnsX4U6Fniocj9tyuYmYTV17vxiIlzLjbKYrK9HRIV9mr6NQLkBwUzrwzZANC1T3YVieU\/1KcpDbE\/QFwRPKr4IavRvagAg+QR8MSu27fYlDtF1OE0Q739lUuXc1kPQMJg0Ep98tcF8kTJXWEsi5xnE8ERV3SVTkDHtz0ZVwzEmwMbHwXccV57ctj2oegUJ0QwJlIB3EaRUne73bbkqxfk6R804iZxIdi9+Df8X2kjI37c0r7zis318HCaYrqLnnMPjK8yD+dBCgLT5lILJbxan2j84Fxxjn6yj8\/McGDZN4t70kP\/\/jCljGE+TSY4yFnnjN5YHFsbMbi\/EcTZkv1yXxBY7wFInxQSAJE5Qny6rK2ZKVY7FKOrmJ9ce0pdLflq2PPtdgZGJNmspxRrVi0F95FNImab2oOT758x4aA\/tSE9Dygf5\/BIwNivsXPUB4p8Ae3HNTS0YpPkO7hNsVsC2qbnunI+fDp+rBt1jsUWTmveQjMyuBUcxrZ1T7TuNBhiyMXDDHcflBY0lxdenfAGMjuJMBr6vDBFYootRvl5R5wE0oh1+PaRAvZfGZpQWWgiixib0GzgDik8Sqb5+7L7biKNswS3CqZbbbPqitnC4C07tTCCJ4JRlFjf9EjcxciNSpiLr+7x64Hj2xYeiOrqwKz91xBirhUGLDXuOhyk+jzbG12HbqCCsOoefDCHO0Lm0dlJSqY7MlFUgi980OBBCMaRthhC0MvAR7D0jwZ9woEmjHvClvAwZWxObQaNsv1CvqebcWzwMsfb73iRm9N5gUrhUQNduBqIbXouQxVxkugm\/R1GkwQbzwgsEbUuUH6elY3+1zMBCzrukNOVCbxibc5T7kRQpDlxWPBxJPWZtQ3DniI1g3c2AVo\/RhDH7yGpcbmtUmEx64gOHe9lhVFnEad6j2S2DCELGh3qxNT46pnvJW1av3+aa90FocULSymBZqfprTT41wVflLNqjyg21RcGMdLssqXGDFQo1I4RyvUlr4vz0tLJXQR3WTj\/YZ7KexoziOht+KnDWmL8QqyqVR8jGiHRee384DTYInEXzDANcx8hfI1HcTLAgpRxLFlYWXqAyGUP12sgAynRP1VBKIZnYlRd4TcfmcaPq1780U2OC7NuHnCYg3MFXEtBqodu9Wmi6cifFYF6zlyQ8DHW59NTyukPYlT2r1Xi47mE4zKkfkeU9VFZu65lQkFxpsmw+tw5sX6cTf+XQNG4HoZBFSoSC62fdrrRpa8hGO8q5mosGf9gF73uEAX7fxPRA5x6cBHuoM5REolfgrZNQpMF4Zh3dgBoBb\/u\/L5U8DwH9Rzsh9UzYdKe\/G5gMURS6T6jp0YdMVKQQOyUyDSFm1t0s2CP58Fp456j3SDzWdQwrND+u7Yn+dxKD\/hpCxYnwc854ijWnWxzVA9SYwQPfw2HR+6+aikNUaDxNBJtZ\/IPNo+\/m9cTS+Ph67n\/Wl2HSqhXypnLEGhugEefy4BTHm2IHvkmw5xj7kj\/ZDRQngfqFZpGFOqz77Qfu+6pstf9vSjh71iwo+ghfDnlyjINSkWvZIjxnH1OlQG2HaGMj+OQcNwV9+J1gPFGTIZMTUYMK564yE0n87pxbE36h\/QCdpTKwhYet8nCu61vG5TNhxac7i234Pwkf8XfFVIuSAyJOdNRya6d522Iju1DBQAhqz0mi6yyd3yrkHqMUL3KkbIlXRVvewc7XOA19BofgL2u7Ba4MRieX2rnmKgSRNX8l50stQQOe3nmbn\/\/I5w4wUmhAEFVEC6ctHlBn211BRi0M9VBdLtniSCX+qcuLEchMRk9ZIl4YUZPCt8EdmT74xMLKfvEVkhgGrk9R0IlZRpRLIQe6oooPf739FEQLVfc9euXj77L0ECvHy1kfsEm6ctXgmTL3X+MsPN9yVtTPlCOABu9o+fdE8Xfn7C2Y2RGCD+OCXtePZWH0wphDXPQhW1OVp1zQSdp8VvZ5bewOsMgVsEZYMaAdvVaDQmRh7mBkQxWgqRJFeMTxQmudn6aHjLg34H29OczpMeqYKEERV4niS+kd9FB9qO3tTv\/1aM9u1zVEohREz8zpGiRlxpBXk6f677FNTwi6n7432c6CdxWajEV7smyj5TtdID0SChsZWuAiLVo6AR9B2hhh0t2qVw6xGjagE5xAaDCo17QhOyMmaI0+6oJlXGh2tTNIILc6HaqfY3yQT3PJHIwPMtoe\/ekPjrhqTW9gRfNxNHmGjXVFXx910dgwKCKTZVrcKit\/KJuhlB0KwfhJJiLN1PZuJkKPpwR1xXGSquQS\/7MLOiNeRkpoirq4pvLEmnAvz02CL2Sq+VPadVb6BGnkkPF2vuskZN4\/sh8a0yo3Wd\/wGyY3riINq8kHbfyL+3j0dfbia0PCU8G5GGbRiF+MmHTkIIO0niMWP+9wSQyHn0ltThe9pxK6\/DEP3rLExUO\/EsXKV86PBJcXWg0qyTe11UrsPB1ec9xPBZgLOgi8gs\/VzTCWRf1\/db6TfjC4LdS1vLnuenS0wG+CQ+hliqJMoSp9yC+rAcRyMNsh7yPZrJpYKxPOYnpXOo3l033XjmBH8GG\/7ldigyHlQPgm6i61wYL7eLGTFpdj04lXiIozfc2y7X3vSz5dyL6F+CQ6f1fpqIrHVPBIxIu\/Jxy3VbHrxNcIOqFDXRzZ8Ym34BPj4WwnftQ7kFJrSZmBJEy8w2oOKjcMojxArDiTq64FOwpAwJlHTcwahQktu4sdyH8m\/Tzxh8d3qlDxV6bwvUAuEdK3DzdRNkyV\/cuT0tazHg6FRZcFXht3upwsWnf+7c+Pf4zfg0+gXt5fnGly4dH0nms\/sQcZZ0fRevs+JOs5EQuExrwyIavXec9FMvV8BVldzZIA7Hm\/nZMtqhL0kNKP2AJDDtEZAIDWArV4NRpmTOSTme1XprtRQ9nBRVMYGXGhUc2XsKqsTxteJIbeZt3vFSSrWGY1UXUcrq5KFStIqEOp61eCRbhc3RU5Zf8ubntts6+dfwoimQXNkhj0NkvK5vx\/zDnockcfq6rAsdLrrPP3RtDT9jiveJe4LKAUoE81CRVOJsJMddmSyVUuTLZUze7SfFgm\/YUMcW5lFO4mCIRaQcFCa8VnibJirSvEM4fFpVsyuC9Kx8axg5z8Ndj7OI0yTq+s7w\/hZTnehHsUa6bUBDTVroz86v7fXZp0ln7VYwOnAPTpce91vo9m69OI=","iv":"9abeac0873cd7248a18b2bd5e6bb39a9","s":"79c006b5e1fbbc78"}
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