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Apparel and accessories

Mytheresa pivots away from casual luxury in upcoming menswear launch

May 24, 2019

Gucci Mens Harry Styles Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci

 

By Sarah Ramirez

Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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