Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"a61feef04c3a8dfbf19d5fffb3bea6ad","s":"009ab64f56b0af53"}
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