Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"959c8a6a92607e4a5dd898ad8992657d","s":"7dca3a489ab1d924"}
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