Italian label Gucci is turning to mobile to enhance its in-store shopping experience with an application that aims to provide a higher level of service for luxury consumers via employee-handled wireless devices.
BMW is using humor to appeal to consumers in its latest social video called “Three of a kind” that portrays the history of the 3 Series through a trio of uncanny characters.
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
Consumer spending is the main driver of economic growth and since 5 percent of the nation’s wealthiest households account for about 37 percent of consumer spending, this is a hopeful sign that the economy is in recovery mode.