Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Luxury Daily's live news from Aug. 3 - Ferragamo ushers in new CEO alongside H1 profits; Louis Vuitton unveils new packaging in historic shade; Beauty brands reinstate patients’ confidence at Beauty Editors Day; Dior opens Atlanta boutique as city becomes affluence hub.
Today in luxury marketing - Los Angeles’ Museum of Contemporary Art draws Chloé, Margiela, Céline and more; Don't underestimate the Americas opportunity; Louis Vuitton chief to lead LVMH's private equity business in Australia; Tesla executive calls competitor cars "appliances."
There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.
While Italy's top hotels in its favorite cities and exclusive resorts have always commanded premium prices in season, Paris and the French Riviera were always top of the league in overall pricing and appeal for the ultra-high-net-worth traveler.
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