Average sale shares increase 8.7pc in New York real estate market

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The median price of a three-bedroom apartment in New York has exceeded $3 million, according to real estate firm Town Residential.

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Luxury brands fool around on April Fools’ Day

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Today, for April Fools’ Day, luxury brands joined in on the fun of comical pranks and sarcasm associated with the first day of April.

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New York Times crafts one-sentence ledes for Apple Watch app

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The New York Times is among the growing list of high-end brands to create applications for the Apple Watch.

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Tesla scoops up climate awareness with Ben & Jerry’s

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U.S. electric automaker Tesla Motors is supporting ice cream maker Ben & Jerry’s climate change tour in a branded vehicle.

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Prada draws “visual road trip” for Candy Kiss fragrance

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Italian fashion house Prada is promoting its Candy Kiss fragrance collection with an animated video exclusively on French Vogue.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

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Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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44pc affluents shop online for better selection: report

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Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

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Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Yoox puts rumors to rest and confirms purchase of Net-A-Porter

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Italian fashion and design retailer Yoox has officially announced that it will be purchasing British ecommerce site Net-A-Porter after months of speculation about the Richemont-owned site’s future.

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Top 10 luxury brand mobile marketers of Q1

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In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.

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Kering works to develop recyclable textile technology for sustainability

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French luxury conglomerate Kering is doing its part to promote sustainability by partnering with a new technology company to develop innovative strategies for recycling fabric.

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Vertu dials into affluent lifestyle with experiential touchpoints

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British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

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Missoni goes psychedelic with new campaign video for spring

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Italian fashion label Missoni is looking to brighten consumers’ moods by releasing its fun and quirky spring/summer 2015 campaign video.

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Mandarin Oriental pushes guest-generated content with Fans of MO platform

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Mandarin Oriental Hotel Group is creating its own social channel with user-generated content that encourages guests to share their experiences.

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Condé Nast exec: Mobile advertising is about motivation, not just impressions

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NEW YORK – A Condé Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.

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Galeries Lafayette, Dior, Bang & Olufsen and Mandarin Oriental – Live news

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Luxury Daily’s live news from March 31 – Galeries Lafayette prioritizes international business with store closings; Dior looks back to fragrance heritage with handcrafted amphoras; Bang & Olufsen automotive looks to grow from acquisition; Mandarin Oriental Tokyo takes consumers to great heights.

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Haute couture, Versace, Hillier Bartley and March Madness – News briefs

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Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.

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The art of the gram

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The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Galeries Lafayette prioritizes international business with store closings

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Department store chain Galeries Lafayette is closing two of its underperforming stores in France in order to focus on its international expansion plan.

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Miu Miu invites consumers to explore Tokyo store virtually

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Prada-owned Miu Miu is bringing consumers into the celebration surrounding its new Tokyo store with a dedicated microsite.

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Dior looks back to fragrance heritage with handcrafted amphoras

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French fashion house Dior is bringing its couture aesthetic to its perfumes with a bespoke jar.

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Mandarin Oriental Tokyo takes consumers to great heights

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Mandarin Oriental, Tokyo is giving consumers a different perspective through its Helicopter Flycation package.

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Bang & Olufsen automotive looks to grow from acquisition

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Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.

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