Valentino creates immersive brand experience for runway show live-stream

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Italian fashion label Valentino is giving consumers a complete brand experience through its runway show live-stream.

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Gucci enters beauty realm with sensual take on the modern woman

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Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Nowness enhances user exploration with site overhaul

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LVMH-owned editorial site Nowness is debuting a revamped Web site dedicated entirely to video content.

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Stuart Weitzman explains sexy brand philosophy through social video

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Footwear label Stuart Weitzman is making consumers do a double take with its latest fashion film, featuring two identically styled blondes wearing its fall collection.

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Giorgio Armani says sì to fragrance exploration

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Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

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BMW takes highly automated vehicles to Chinese roads

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German automaker BMW is bringing its technological research in highly automated driving to urban Chinese locations to help reduce traffic accidents in the country’s overpopulated cities.

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Condé Nast introduces bespoke publishing service for private clients

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Publishing house Condé Nast is enabling readers to experience its curated photography shoots firsthand through its newly launched Condé Nast Portrait endeavour.

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Four Seasons, Hong Kong, Prada and Kenzo – Live news

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Luxury Daily’s live news from Sept. 29 – Four Seasons Lanai highlights Valentino, Donna Karan in photo series; Hong Kong protests flare, set up showdown; Prada designer faces renewed tax investigation; Rolls-Royce appoints new head of interior design; Kenzo makes water fashionable with evian partnership.

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China, Tag Heuer, Britain and luxury real estate – News briefs

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Today in luxury marketing – Nielsen: 4 must-know facts about Chinese luxury shoppers; Tag Heuer cuts jobs as demand for luxury watches slows; Nigel Farage drops Ukip plan for ‘wag tax’ on luxury goods; Luxury condos in the Woolworth Building.

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What can the Wolf of Wall Street teach us about mobile marketing?

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Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

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Four Seasons Lanai highlights Valentino, Donna Karan in photo series

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Four Seasons Resort Lanai, HI, is showcasing top fashion brands in a photo series intended to complement the property’s scenic landscapes.

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Hong Kong protests flare, set up showdown

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The protests in Hong Kong that began late last week and have grown more contentious may upend the city’s stability.

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Prada designer faces renewed tax investigation

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Italian tax authorities are investigating past filings of Miuccia Prada Bianchi and her husband Patrizio Bertelli.

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Rolls-Royce appoints new head of interior design

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Rolls-Royce Motor Cars is giving a fresh voice to its vehicles with the addition of Daniel Starke as head of interior design.

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Kenzo makes water fashionable with evian partnership

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French fashion label Kenzo is teaming up with French mineral water brand Evian for a limited-edition bottle.

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Luxury brands look to courts, crowdsourcing to fight counterfeits

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The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.

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Dolce & Gabbana turns to Italian roots with sponsored content on The Cut

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Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.

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Blackglama continues fashion evolution with vibrant fall campaign

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After more than 40 years of celebrity-fronted campaigns featuring the likes of Sophia Loren, Elizabeth Taylor and Diana Ross, black mink maker Blackglama has chosen to switch gears.

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Cartier’s panther motif comes to life for new Panthère collection

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French jeweler Cartier is highlighting its signature motif in the new Panthère collection through a social video with a live panther browsing the themed jewelry.

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Mercedes-Benz meditates on GLA model to celebrate Instagram milestone

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German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.

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Bergdorf Goodman illustrates fall trends with magazine mailer

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Department store Bergdorf Goodman got consumers ready to replenish their cold weather wardrobes with the fall collections issue of its magalog.

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Karl Lagerfeld, Louis Vuitton, Chanel and Aston Martin – Live news

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Luxury Daily’s live news from Sept. 26 – Barbie Lagerfeld makes the rounds at Paris Fashion Week; Louis Vuitton diversifies offerings with biannual publication debut; Chanel examines red color code with cult classic nail polishes; Aston Martin redesigns Web site to boost digital traffic.

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The next Michael Kors, Cartier, Chloé and Tesla – News briefs

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Today in luxury marketing – The hunt for next Michael Kors continues; Cartier reduces working hours at watch factory as demand slows; The duo taking Chloé to “another level”; Tesla expands in Hong Kong to tap electric vehicle demand.

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