5 lessons that luxury brands can learn from technology firms

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Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

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Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Watch and jewelry sectors show significant lag in ecommerce: L2

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Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.

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Pace of Britain’s real estate activity hinges on election

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Britain’s real estate market is bracing for the outcome of the general election May 7, with developers hoping to dodge higher taxes.

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Turnbull & Asser fetes 130 years with employee-centric film series

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British apparel label Turnbull & Asser is celebrating its 130th anniversary with a digital campaign focusing on the personalities within its company who uphold the brand’s British heritage.

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Lexus empowers African American students with scholarship

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Toyota Corp.’s Lexus is bolstering its ongoing “Verses and Flow” initiative with a scholarship available to African American students.

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Caviar House & Prunier expands offerings to include airport location

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Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.

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Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort

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French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut.

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Merchants’ limited understanding of mobile transactions presents risk fraud: report

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Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.

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Oscar de la Renta, Thomas Pink, Harrods and Moët Hennessy – Live news

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Luxury Daily’s live news from April 20 – Oscar de la Renta expands international shipping through Borderfree; Thomas Pink to dress record-breaking black-tie dinner on Mount Everest; Harrods continues Chelsea Flower Show program in-store for May; Moët Hennessy takes transatlantic voyage to fete anniversary, French-American relations.

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Coty, Armani, Tesla and Chinese tourists – News briefs

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Today in luxury marketing – Elio Leoni Sceti named Coty CEO; Armani’s male dress code; Elon Musk had a deal to sell Tesla to Google in 2013; Chinese tourists’ luxury spending soars.

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3 use cases for A/B testing on mobile

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A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

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LVMH ranked as most preferred employer by business student survey

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Luxury conglomerate Louis Vuitton Moët Hennessy has been ranked as the number one preferred employer in France.

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Moët Hennessy takes transatlantic voyage to fete anniversary, French-American relations

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LVMH-owned spirits maker Moët Hennessy hit the high seas on an 18th-century frigate to pay homage to its pioneering spirit.

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Harrods continues Chelsea Flower Show program in-store for May

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British retailer Harrods is bringing its involvement in the RHS Chelsea Flower Show in-stores through a host of initiatives throughout May.

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Thomas Pink to dress record-breaking black-tie dinner on Mount Everest

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British fashion label Thomas Pink is dressing guests at a black-tie dinner party in an unexpected location.

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Oscar de la Renta expands international shipping through Borderfree

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U.S. fashion house Oscar de la Renta is now offering international consumers shipping options available through its ecommerce site.

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Cloud beats in-house platforms for ecommerce agility, growth: L2

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Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

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Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Dior captures “urban spirit” of handbag through multifaceted campaign

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French couture house Christian Dior is illustrating how its Diorama handbag fits into an modern woman’s wardrobe through digital content.

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Barneys guides consumer gifting with multichannel registry

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Department store chain Barneys New York is easing the gifting process with an updated online registry that blends editorial with increased functionality.

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Veuve Clicquot expands social media presence with Tumblr page

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LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.

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BMW connects families through in-car app integration

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German automaker BMW is appealing to families with the assimilation of the location-sharing application Life360 into its vehicles.

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