Tag Heuer illustrates Swiss, Chinese friendship in glacier concert

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On Aug. 31 Swiss watchmaker Tag Heuer set the slopes of the Alps alive with the sounds of Chinese pop star G.E.M.

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Timothy Oulton hosts dinner party revival to explore brand ethos

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VeryFirstTo, an ecommerce platform specializing in extravagant products and experiences, is working with British furniture and interiors company Timothy Oulton to search for a discerning consumer to become a “global dinner party critic.”

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Amazon is already pilfering the luxury market: report

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As Amazon’s penetration into high-income households becomes increasingly apparent, luxury brands are going to need to find new ways to avoid losing to their online-only competition, according to a new report by Shullman Research Center.

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Brands procrastinate, pull through on back-to-school offers

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Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Fundamentals of luxury brand-building will not change: Diageo exec

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For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

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Luxury houses vie for fall fashion visibility in Tatler’s September edition

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Ralph Lauren, Dior and Gucci were among the luxury apparel brands to join Tatler’s “fashion bonanza,” part of the publication’s September issue.

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Mercedes captures tennis fans in action for US Open contest

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Automaker Mercedes-Benz USA is spurring its followers to ham it up for the camera with a competition surrounding the U.S. Open.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

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Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Top 5 brand moments from last week

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Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.

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Hermès, Four Seasons, Valentino and Aston Martin – Live news

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Luxury Daily’s live news from Aug. 28 – Hermès says considering new name for iconic Birkin handbag; Four Seasons remembers Canadian runner with cancer fundraiser; Valentino illuminates collection inspiration in astronomical film; Aston Martin blends style and service in strategic yacht brokerage partnership.

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India, Van Cleef & Arpels, Dior and Tesla – News briefs

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Today in luxury marketing – India embraces luxury as China turns cool; Views from the top with Van Cleef & Arpels CEO Nicolas Bos; Dior Homme appoints Serge Brunschwig as president; Consumer Reports gives new Tesla its highest score ever.

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Calling for nominations: Luxury Women to Watch 2016

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If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.

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Inviting opinion pieces on luxury marketing, retail and media

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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Why cinema is the heart of advertising – with mobile at its core

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Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

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Four Seasons remembers Canadian runner with cancer fundraiser

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Four Seasons Hotels & Resorts is showing that its Canadian roots extend worldwide with a charity initiative celebrating one man’s fight to end cancer.

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Valentino illuminates collection inspiration in astronomical film

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Italian fashion label Valentino is taking consumers to outer space to immerse them in its new collection featuring star, constellation and planetary prints.

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Hermès says considering new name for iconic Birkin handbag

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French leather goods house Hermès is speaking with actress Jane Birkin about potentially renaming its handbag bearing her surname.

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Aston Martin blends style and service in strategic yacht brokerage partnership

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British automaker Aston Martin is entering a multi-year partnership with yacht brokerage firm Northrop & Johnson to deliver bespoke services to consumers at shows and cultural events worldwide.

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Stuart Weitzman shows VMA viewers its dance moves in first TV commercial

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U.S. footwear and accessories label Stuart Weitzman is highlighting its connection to pop music with its first television commercial set to air Aug. 30 during MTV’s Video Music Awards.

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Bloomingdale’s bikes to benefit amfAR in nationwide charity event

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Department store chain Bloomingdale’s is pedaling toward a cure for AIDS with an in-store event and partnership with amfAR, The Foundation for AIDS Research.

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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Holt Renfrew takes to the skies with branded in-flight entertainment

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Canadian retailer Holt Renfrew is reaching consumers while they fly with the debut of a branded channel on Air Canada’s enRoute Inflight Entertainment.

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