Barneys ramps up digital efforts with new Web site

By

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Personification of beauty paints shared brand, consumer narrative

By

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Belstaff captures adventurous spirit through Mercedes road trip

By

British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

H.Stern heads downtown for transitory boutique space

By

Brazilian jeweler and silversmith H.Stern has temporarily relocated its New York flagship on Fifth Avenue to a gallery-inspired pop-up shop in SoHo.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Farfetch appeals to global voyagers through Departures effort

By

Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Town & Country’s March edition sees most fashion ads since 2011

By

Louis Vuitton and Bottega Veneta were among the advertising partners in Town & Country’s March issue to reaffirm that they are chic to the effect of being “deceptively simple.”

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Etihad, Maserati, Four Seasons, Piaget – Live news

By

Luxury Daily’s live news from Mar. 4 – Etihad adds aircraft to New York services; Maserati shows royal ties in auction; Four Seasons Maui focuses on wellness; Piaget sponsors International Polo Club event.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Karl Lagerfeld, Emirates, Lexus, real estate – News briefs

By

Today in luxury marketing – Karl Lagerfeld on fur (yea), selfies (nay) and keeping busy; Emirates Airlines sees need for 100 to 200 Airbus A380s; Lexus jumps back into US luxury sales race with new SUV; As luxury real estate grows, its classification blurs.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

What the future of mobile data has in store

By

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Loro Piana hand-stitches garment video

By

Italian cashmere brand Loro Piana is honoring its hand-stitched coats with a social video connecting the dots of more than 3,000 stitches that compiled two garments.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Piaget sponsors International Polo Club event

By

Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Four Seasons Maui focuses on wellness

By

Four Seasons Resort Maui at Wailea, HI is granting guests’ wishes for wellness options within the hotel with a clinical nutritionist and chiropractor on call for personalized health and nutrition.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Maserati shows royal ties in auction

By

Italian automaker Maserati will see one of its renowned automobiles auctioned by international auctioneers Coys March 10.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Etihad adds aircraft to New York services

By

United Arab Emirates airline Etihad Airways is expanding its presence in the United States with increased flight services between New York and Abu Dhabi.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Bulgari turns attention to accessories during Milan Fashion Week

By

Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Fortnum & Mason, Harrods extend store influence through flower show

By

Both Fortnum & Mason and Harrods are participating in the RHS Chelsea Flower Show in London to create an immersive branded experience outside of the store.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Bally communicates timeless appeal with ’60s-inspired film

By

Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Chaumet highlights human effort behind ring in craftsmanship film

By

French jeweler Chaumet is giving consumers an inside look into its creation process with a social video focusing on the making of the Josephine ring.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Saks hones editorial voice with spring magalog

By

Department store chain Saks Fifth Avenue is further differentiating its point of view with the release of its largest spring catalog to-date that combines editorial content with its latest offerings.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Sotheby’s eases transactions with DocuSign app

By

Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Audi integrates in-car technology throughout ad campaign

By

Audi of America is rolling out a new advertising campaign for its 2016 Audi A6 that focuses heavily on technology.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mercedes, Bombardier, Officine Panerai join yachts at Dubai Boat Show

By

Dubai International Boat Show is kicking off this week with the showcase of several top yacht builders, but will also feature several other brands such as Mercedes-Benz, Bombardier, Officine Panerai and Emirates.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Bang & Olufsen, Karl Lagerfeld, Hermès and Aston Martin – Live news

By

Luxury Daily’s live news from March 3 – Bang & Olufsen romances consumers for 90th anniversary; Karl Lagerfeld stages colorful pop-up at Galeries Lafayette; Hermès executive departs in wake of LVMH stake distribution; Aston Martin to expand into SUVs to appeal to consumer sentiment.

Share on FacebookShare on LinkedInShare on Twitter
Entire article