Chanel offers glimpse into production of haute couture collection

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French fashion house Chanel is bringing consumers behind-the-scenes of its spring/summer 2015 haute couture collection with a social video.

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Peninsula Hotels sends Cupid through Hong Kong

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The Peninsula Hotels is sending its own Cupid around Hong Kong this Valentine’s Day to locally spread love.

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Mercedes-Benz reinvents tortoise and hare story with AMG

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Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.

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Saks brings Tumblr to life with animations

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Department store chain Saks Fifth Avenue is generating traffic to its Tumblr page with new shoe graphics interchange formats, or GIFs.

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The Plaza invites children to play with Eloise this winter

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The Fairmont-managed Plaza Hotel in New York is hosting younger guests this winter with several “Eloise at The Plaza” events.

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The Plaza invites children to play with Eloise this winter

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The Fairmont-managed Plaza Hotel in New York is hosting younger guests this winter with several “Eloise at The Plaza” events.

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Kering continues to champion women’s rights with UK charter

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French luxury conglomerate Kering’s corporate foundation is extending the impact of its female-focused efforts with a new charter between the company’s United Kingdom brands and non-governmental agency Women’s Aid.

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Fashion marketing calls for a non-linear approach

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NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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Bulgari celebrates Italian culture with museum exhibit

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Bulgari is partnering with Italian curators to put on an exhibit dedicated to celebrating classic Italian fashion during the mid-twentieth century.

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Automakers, designers top affluents’ top luxury brands: report

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Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.

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Q&A

Auberge Resorts enters real estate with permanent residences

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Auberge Resorts will no longer only serve the short-term vacationer, but will now host permanent residents at its first ever real estate location in Fort Lauderdale.

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Royal Copenhagen explores its past and present in annual catalog mailer

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Danish porcelain maker Royal Copenhagen is highlighting its heritage with a magazine-style catalog accessible to both online and print audiences.

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Audi attracts feminine consumers with geotargeted banner ad

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German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.

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Veuve Clicquot, Tesla, Goyard and Comité Colbert – Live news

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Luxury Daily’s live news from Jan. 29 – Veuve Clicquot extends Champagne’s mutlifaceted appeal to sports, games; Tesla dispels electric vehicle myths with “insane mode” video series; Goyard marches through Hong Kong mall to spur interest; Comité Colbert inspires future generation via luxury career days.

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Alibaba, luxury gifting, Russians and Bentley – News briefs

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Today in luxury marketing – Alibaba in hot water with Chinese regulators; Apple takes top gifting spot in China: report; The Russians aren’t coming, the Russians aren’t coming; Bentley names industry veteran Winkler to head Americas unit.

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Reactions to Google’s mobile-friendly search changes

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Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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Technology and touchdowns: How mobile is changing the game

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It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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Comité Colbert inspires future generation via luxury career days

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French luxury association Comité Colbert is hosting a career day to spark interest in the industry in the minds of young adults.

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Goyard marches through Hong Kong mall to spur interest

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Paris-based leather goods house Goyard is hosting a parade within Hong Kong’s Pacific Place shopping destination Jan. 29-31.

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Tesla dispels electric vehicle myths with “insane mode” video series

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U.S. electronic automaker Tesla Motors has gone viral with a video depicting the Model S P85D’s “insane mode.”

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Veuve Clicquot extends Champagne’s multifaceted appeal to sports, games

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LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.

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Chopard entices with forbidden fruit-themed gift guide

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Swiss jeweler Chopard is reimagining the Garden of Eden for Valentine’s Day through a stylized gift guide.

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Swiss franc rate likely to affect watchmakers’ bottom line, not consumers’ spend

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Industries across Switzerland have been affected by the Swiss National Bank’s lift on the value cap of the Swiss franc, but will this deter affluent consumers from purchasing one the nation’s most popular exports?

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