Barneys prompts off-price ecommerce with added return feature

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Department store chain Barneys New York’s discount outlet Barneys Warehouse is making online purchasing less daunting with the addition of returns.

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Kering invests in education through HEC Paris luxury chair

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Fashion conglomerate Kering has renewed its partnership with HEC Paris School of Management for another five years, allowing the group to help shape and educate the luxury talent of tomorrow.

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Rolls-Royce outfits Wraith with $46K luggage set

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British automaker Rolls-Royce is expanding on its role as a transporter of owners and their belongings with a specially designed luggage collection inspired by its Wraith model.

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Tiffany takes advantage of Grace Coddington’s “at large” status

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Jeweler Tiffany & Co. is tapping the styling talents of former Vogue magazine creative director Grace Coddington.

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Digital economy necessitates thorough filtering of agencies

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The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

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Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Jaeger-LeCoultre captures waiting game to launch Christian Louboutin collaboration

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Swiss watchmaker Jaeger-LeCoultre is showcasing the design duality of its Reverso timepiece developed with footwear designer Christian Louboutin.

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Smythson celebrates strength, fragility of femininity with photography exhibit

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British leather goods maker Smythson is paying homage to “Strong Women” with an exclusive in-store art exhibition.

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La Mer renews consumers with “The Art Of Play”

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Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting

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NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.

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Jaguar Land Rover saves time with item-tracking integration

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British automaker Jaguar Land Rover is saving consumers’ time with more than its vehicles’ performance.

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Hermès, Lyst, Lexus and Luxury Aircraft Solutions – Live news

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Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.

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Chanel, Valentino, British Fashion Council and London hotels – News briefs

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Today in luxury marketing – Thieves use 4X4 in ram raid on Paris Chanel store; Valentino logs 9.4pc increase in first-quarter revenues, to realign prices in Asia; BFC unveils global fashion awards, London’s answer to the Met Ball; London luxury hotels in worst year since 2009 on terror risk.

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Closing the gap between commercial and private air travel

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There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).

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When it comes to mobile shopping, customer location is everything

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Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Luxury Aircraft Solutions, Etihad align to create full private travel experience

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Private aviation firm Luxury Aircraft Solutions is partnering with Etihad Airways to help consumers plan their travel within one booking.

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Lexus Australia inspires brave decisions with dancer profile

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Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.

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Hermès retail sales rose 8pc in Q1

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French leather goods maker Hermès Group’s revenue was up 6 percent in the first quarter of 2016, despite a challenging luxury landscape.

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Lyst inspires post-work shopping therapy with subway placements

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Inspired by the post-commute online shopping surge at 7 p.m., ecommerce platform Lyst is working to generate even more sales with a guerilla subway placement.

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Luxury brands ease into cool “new kid” Snapchat: L2

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Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

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Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Dior connects the dots between fashion and beauty

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French fashion house Dior is enlightening on how its fashion history informs its cosmetics through digital content.

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Marc Jacobs supports maternal health via limited-edition tee

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U.S. fashion label Marc Jacobs is using its brand visibility to show that every mother counts.

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