When to use push notifications versus SMS messaging

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Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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Fortnum & Mason targets affluent travelers with Heathrow shop

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British retailer Fortnum & Mason has announced its first standalone airport store within London’s Heathrow Airport.

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Purdey underscores heritage with craftsmanship effort

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British gun and rifle maker James Purdey & Sons is sharing how its fieldcoat is constructed through an email campaign.

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Bovet opens boutique within Asprey to build awareness

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Swiss timepiece manufacturer Bovet 1822 is increasing visibility among affluent consumers with a boutique within London luxury goods house Asprey.

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Four Seasons’ Middle East expansion continues with Dubai opening

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Four Seasons Hotels & Resorts is now taking reservations for its first United Arab Emirates property in Dubai at Jumeirah Beach.

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Krug to stage pop-up dining event to expand pairing knowledge

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French Champagne house Krug is demonstrating how well its wine pairs with seafood with a dining experience in London.

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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.

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Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Ferrari designer works with JR East on $50M luxury train

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In an attempt to compete with commercial airliners’ luxury cabins and the popularity of private aviation, Japanese railway company JR East is trying to keep affluent travelers grounded with the launch of its Cruise Train.

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Chanel captures lifestyle of “Café Society” in high-jewelry effort

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France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.

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Mulberry joins WeChat to interact with Chinese consumers

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British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.

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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.

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Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Top 10 travel and hospitality brand efforts of H1

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Luxury travel and hospitality brands emphasized their superior ability to provide original experiences in the first half of 2014.

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Q&A

G2G Collection attracts affluent consumers with charity-centric travel

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Getaway 2 Give is looking to tap into the growing “Conscious Capitalist” movement to provide affluent consumers with ways to give back while traveling.

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