Tesla, Michael Kors, Luxury Society and Monaco – News briefs

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Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.

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Mobile display ads: Early data shows that double opt-in does not improve quality

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Early data shows that double opt-in has only a modest impact on accidental clicks.

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Fabergé hosts Harrods takeover to share heritage

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Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.

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Luxury automakers boot up new gadgets for NY auto show

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Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Longchamp celebrates handbag anniversary with expanded customization

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French handbag label Longchamp is commemorating the twentieth anniversary of its iconic Le Pliage handbag by opening up its bag customization options.

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Pucci encourages scarf selfies with camera app

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Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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46pc of affluent households have taken a cruise in past 10 years: report

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The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.

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Gieves & Hawkes drives interest in fashion talk via prize

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British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.

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Burberry, BMW, luxury auto and luxury real estate – News briefs

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Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.

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Applying true luxury marketing principles to the broader luxury sector

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True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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Armani, Roberto Cavalli turn gaze to confections for Easter

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As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.

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Oscar de la Renta points to gardening heritage with Botanical Garden tableware line

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U.S. apparel label Oscar de la Renta has collaborated with the New York Botanical Garden on a collection of tableware and gift items.

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Lexus places chief engineer on the tweet seat for NX debut

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Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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