German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.
Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.
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Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
The Peninsula Hotels is targeting Chinese travelers who will be in the United States for their New Year’s celebration with hotel packages and Van Cleef & Arpels shopping experiences at its properties in New York, Chicago and Los Angeles.
The Ritz-Carlton New York, Battery Park, is targeting affluent couples who want to take their wedding to the next level with its new “Love is Priceless” personalized wedding package.
Today in luxury marketing - John Galliano to take residency at Oscar's studio; No catwalk show for Alexander McQueen this season; Ferrari, Maserati seek buyers in Detroit as Italy slumps; Luxury stores pop up in hotels for inauguration.
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