As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Louis Vuitton is showing consumers how to pack all three of the label's classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.
U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.
Swarovski Elements is leveraging a collaboration with designer Jason Wu for its resort 2013 collection through a video and imagery that both brands are blasting via their own social media channels and third-party fashion Web sites.
To push merchandise during summer sales to the savvy affluent consumer, luxury brands and retailers should milk their mobile presence by optimizing all sites for commerce and reeling in consumers when they are most willing to spend.
Today in luxury marketing - Alexander McQueen sets retail push; Asians snap up U.S. luxury properties; Starwood Hotels sees new golden age in luxury travel; National Bank of Greece to sell luxury resort as slump bites.
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