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Luxury Daily, November 5, 2012 – Young Hollywood holds immense star power for luxury brand ambassadorship

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November 5, 2012

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Young Hollywood holds immense star power for luxury brand ambassadorship
Moët earns 1M impressions on first video campaign
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Boodles bolsters 360-degree brand experience via mcommerce site
The Langham reintroduces lobby as ultra-luxe venue
App developers face potential fines over lack of privacy policies
Ralph Lauren, Estée Lauder, Sotheby’s, Luxottica and luxury real estate – News briefs
Developing a mobile customer engagement plan

Advertising Young Hollywood holds immense star power for luxury brand ambassadorship
By Erin Shea
	Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time. Entire article

Internet Moët earns 1M impressions on first video campaign
By Tricia Carr
	Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Multichannel Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
By Staff reports
	Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues. Entire article

Mobile Boodles bolsters 360-degree brand experience via mcommerce site
By Tricia Carr
	British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties. Entire article

In-store The Langham reintroduces lobby as ultra-luxe venue
By Tricia Carr
	High-end hotel The Langham, Boston, is opening its new lobby lounge to transform the initial look of the property and serve as an updated setting to offer meals and cocktails. Entire article

Mobile App developers face potential fines over lack of privacy policies
By Chantal Tode
	In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris recently sent letters to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download. Entire article

News briefs Ralph Lauren, Estée Lauder, Sotheby’s, Luxottica and luxury real estate – News briefs
By Staff reports
	Today in luxury marketing - Ralph Lauren posts better than expected Q2 results; Lauder of the rings; Luxottica in deal to buy France's Alain Mikli; The next big thing in luxury: Branded real estate. Entire article

Columns Developing a mobile customer engagement plan
By a Luxury Daily columnist
	Mobile marketing represents one of the most interesting, must-respond challenges to retailers in decades: where to begin? We have never gone from “that’s impossible” to “we need to get this done” so quickly. Entire article

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