Italian label Valentino is upping the shopping experience on its ecommerce site through a new digital shoe boutique that it is leveraging with two online-exclusive items designed by the creative directors.
Mandarin Oriental relaunched its Web site to enhance the brand experience and increase the amount of time that consumers spend with the hotel marketer online.
Italian label Gucci is aiming at the surge of young, trendsetting females on the digital space through a campaign with social commerce site Polyvore to raise awareness for its fall/winter Gucci Icon handbags.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media's Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting.
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
Today in luuxry marketing - Ferrari to Lamborghini cannot outrun crisis as sales slow; Tom Ford launches shop at Harrods; China downturn? Do not look in first class; JW Marriott brand to open luxury resort in Los Cabos, Mexico.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2013. Nominations accepted through Oct. 12.
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