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Luxury Daily, October 31, 2012 – Luxury retailers transform Twitter to post-storm customer care hub

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October 31, 2012

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Today's headlines

Luxury retailers transform Twitter to post-storm customer care hub
Saint Laurent Paris rebranding effort to settle over time
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Future of luxury brand augmented reality: Wow to utility
Lexus inspires consumers to Live Loudly with LS campaign
Krug leverages brand reputation via Master Sommelier ambassador
Hermès, Dior, Maserati, and HR Owen – News briefs
4 tips to ease the transition to responsive Web design

Internet Luxury retailers transform Twitter to post-storm customer care hub
By Tricia Carr
	Retailers such as Bergdorf Goodman, Barneys New York, Bloomingdale's and Saks Fifth Avenue are using their Twitter handles to share customer service news, store closure updates, ecommerce promotions and good wishes in response to Tropical Storm Sandy. Entire article

Advertising Saint Laurent Paris rebranding effort to settle over time
By Erin Shea
	The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Multichannel Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
By Staff reports
	Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues. Entire article

Mobile Future of luxury brand augmented reality: Wow to utility
By Tricia Carr
	Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say. Entire article

Multichannel Lexus inspires consumers to Live Loudly with LS campaign
By Erin Shea
	Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan "Live Loudly" campaign that spans print and television. Entire article

Events / Causes Krug leverages brand reputation via Master Sommelier ambassador
By Tricia Carr
	Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand's first U.S. ambassador rather than tapping a celebrity personality. Entire article

News briefs Hermès, Dior, Maserati, and HR Owen – News briefs
By Staff reports
	Today in luxury marketing - Hermès family members invest in jeweler; Robert Pattinson will be repping Dior fragrances; Fiat plans to launch 17 new cars in Europe by 2016; HR Owen driven by luxury car demand. Entire article

Columns 4 tips to ease the transition to responsive Web design
By a Luxury Daily columnist
	As marketers grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive. Entire article

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