Footwear designer Stuart Weitzman is looking to build social media followers through a new video called “Walking After Midnight” that gives access to limited-time offers.
Sofitel Luxury Hotels is reaffirming itself as an authority on high-end travel in the United States through a Tumblr effort that offers consumers city-specific travel guides meant to help them plan a trip.
Four Seasons Hotels and Resorts is targeting couples in its fourth-quarter multichannel campaign after the response from an international brand survey indicated that the hotel company's guests are seeking more adults-only travel.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.
Advertisers including Louis Vuitton, Cartier, Hermès, Ralph Lauren, Ermenegildo Zegna, Dolce & Gabbana, Burberry and Salvatore Ferragamo are targeting the 60 percent male audience of WSJ. Magazine’s October men’s style issue.
Today in luxury marketing - YSL's red-sole flop: How the French house lost the news cycle to Louboutin; What luxury turndown? Chinese still shopping, brands still bullish on China; Facebook’s mobile plan is Facebook’s international plan; Audi creates A4 slot car track.
RSS
