French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
Marc Jacobs Intl. looked to connect with consumers during its Marc Jacobs Collection runway show by collaborating with renowned blogger Leandra Medine of “The Man Repeller,” who live-hosted the show last night.
Mandarin Oriental, Singapore, is encouraging bookings from affluent travelers entering the city through the newly-opened international Marina Bay Cruise Center with a package that includes transfer and meals.
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
Audi of America is hyping its S model range for the first time via a dedicated television campaign beginning with a commercial that is airing with National Football League games in addition to placements on select cable networks and online media.
Even though private aviation travelers are older consumers who may not be the most connected people, a mobile strategy by providers is of the utmost importance.
Today in luxury marketing - Dior Homme reopens in New York; Audi threatens BMW’s seven-year lead in luxury car sales; In Greater China, luxury forecasts yield mixed results; Luxury goods plays that meet the tests of Wall Street legends.
Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.
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