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Luxury Daily, September 18, 2015 – Localization presents obstacles, opportunities for brands: L2

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September 18, 2015

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Localization presents obstacles, opportunities for brands: L2
Galeries Lafayette redefines chic in first phase of rebranding effort
Baby boomers and millennials united in desire for experiential offerings
Print provides effortless environment for luxury marketers, says WSJ. magazine
Bentley pushes Bentayga with emotional recognition and innovative app
Omega explores century of women’s watches in Milan exhibit
Why retailers should leverage mobile to activate in-store experiences
Gucci, Lamborghini, Mandarin Oriental and Blackglama – Live news
Luxury challenges, Kering, Bugatti and real estate – News briefs
Calling for nominations: Luxury Women to Watch 2016
6 key reasons why a new app fails

Research Localization presents obstacles, opportunities for brands: L2
By Forrest Cardamenis
	Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2. Entire article

Multichannel Galeries Lafayette redefines chic in first phase of rebranding effort
By Jen King
	French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign. Entire article

Multichannel Baby boomers and millennials united in desire for experiential offerings
By Forrest Cardamenis
	NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015. Entire article

Print Print provides effortless environment for luxury marketers, says WSJ. magazine
By Jen King
	NEW YORK – Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. magazine at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16. Entire article

Mobile Bentley pushes Bentayga with emotional recognition and innovative app
By Forrest Cardamenis
	British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion. Entire article

Events/Causes Omega explores century of women’s watches in Milan exhibit
By Staff reports
	Swiss watchmaker Omega is putting the focus on women with the opening of a female-centric exhibit in Milan. Entire article

In-store Why retailers should leverage mobile to activate in-store experiences
By Staff reports
	NEW YORK – A Resource/Ammirati executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media. Entire article

News briefs Gucci, Lamborghini, Mandarin Oriental and Blackglama – Live news
By Staff reports
	Luxury Daily's live news updates from Sept. 17 - Gucci captures cruise collection’s “contemporary essence” in campaign film; Lamborghini tells consumers they can “own the sky” in new Spyder; Mandarin Oriental partners Printemps to elevate holiday shopping; Blackglama continues fashion push with Jessica Stam-fronted campaign. Entire article

News briefs Luxury challenges, Kering, Bugatti and real estate – News briefs
By Staff reports
	Today in luxury marketing - Luxury brands can be their own worst enemy; Luxury boom will last long term, says Kering's No. 2 exec; Bugatti brings virtual Gran Turismo supercar to life; Would you buy this house sight unseen? Entire article

Strategy Calling for nominations: Luxury Women to Watch 2016
By Staff reports
	If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23. Entire article

Columns 6 key reasons why a new app fails
By a Luxury Daily columnist
	Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014). Entire article

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