Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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