Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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