Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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