Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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