Luxury Daily, May 15, 2017 – Now is the time to experiment with omnichannel: L2
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Marketers should garner attention via email with personalized headlines that require little investment but offer dramatic results, according to a new report from L2.
Watchmakers’ ecommerce and digital hesitations have given way to the rise of gray market sellers, which has caused declines in watch brands’ sales and profitability, according to a new report by L2.
Successful international ecommerce strategies go beyond translating a Web site into consumers’ local languages, according to a new report from L2.
A new report from L2 is showing that between standard luxury and ultra-luxury auto brands, there is a substantial gap in digital offerings with the latter falling increasingly behind.
Luxury is one of the top three sectors for international ecommerce, and that share is likely to swell as desire for cross-border luxury goods grows.
Although major Champagne brands are visible on social media platforms, the category lacks the investment of other spirits and luxury goods players needed for worthwhile engagement, according to a new report by L2.
A lack of price transparency in jewelers’ online flagships could be costing them business by sending interested buyers to grey market retailers, according to a new report from L2.
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