While ultra-luxury auto brands such as Ferrari have a better handle on exclusivity and high-end image, standard high-end automakers are more accessible and have a better grasp on digital performance in China, according to L2.
Your Message Subject or Title
Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.
While the luxury sector is rooted heavily in concierge services, only 46 percent of luxury brands have promoted in-store services online, which causes a disconnect in customer service.
As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
Your Message Subject or Title
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.
Your Message Subject or Title
