BMW to eliminate physical touch for future dashboard control
German automaker BMW demonstrated its commitment to creating innovative and intuitive technological advances in the auto industry with a futuristic unveiling at CES.
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Christian Louboutin finds inspiration in Star Wars’ heroines
Footwear designer Christian Louboutin is translating its savoir-faire in designs intended for a galaxy far, far away.
Pop-ups answer experiential yearnings, lead to discretionary spending
Luxury brands commonly leverage pop-up shops to tap into consumers’ penchant for experiential retail, but how does a brand source a vacant storefront for these temporary activations?
The Macallan unbottles Scotch whiskies’ elements via AR app
Scottish distiller The Macallan has developed an immersive augmented reality application to educate consumers on the differences between two distinct whiskies.
Software and technology – Luxury Memo special report
The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.
Software and technology – Luxury Memo special report
The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.
Software and technology – Luxury Memo special report
The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.
Chaumet explores jewelry’s history with look towards the future
French jeweler Chaumet is promoting a new exhibit focusing on the history of jewelry with an evocative and futuristic-tinged teaser.
13 customer experience trends for 2017
When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.
The Wall Street Journal launches VR app on Google Daydream
In the midst of reformatting its print edition, The Wall Street Journal is launching a virtual reality application in hopes that consumers looking for an alternative to cable news will gravitate towards immersive business and financial reportage.