Food and beverage
July 10, 2025
Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to "read between the lines." Image credit: Patrón
By Amirah Keaton
Mexican spirits giant Patrón is confronting outdated spirits industry standards.
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","iv":"a2e5da952d557944b605b4f9d1b4239a","s":"42debf5e614e8a8f"}
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