Food and beverage
July 10, 2025
Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to "read between the lines." Image credit: Patrón
By Amirah Keaton
Mexican spirits giant Patrón is confronting outdated spirits industry standards.
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","iv":"ed69698fa803e69675411b9bdcfd003d","s":"03b7cc3cd34a58a6"}
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