Food and beverage
July 10, 2025
Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to "read between the lines." Image credit: Patrón
By Amirah Keaton
Mexican spirits giant Patrón is confronting outdated spirits industry standards.
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","iv":"e8ffe2a2848c45d401b91cb8661388a9","s":"760ec66225b615bb"}
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