Google exec gives inside scoop on shortening mobile Web conversion process
A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
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Gucci, Prada and Dior, Lanvin and Kenneth Cole – News briefs
Today in luxury marketing – Luxury brands stake out new department store turf; Angelina Jolie replaced by Kate Winslet for St. John; Kenneth Cole reports loss; SpendingPulse reports luxury sales up 10pc in April.
Luxury Daily, May 4, 2011 – Are high-end brands on too many low-end channels?
Are high-end brands on too many low-end channels?
Luxury consumers are presented with a barrage of media choices in which to connect with brands such as Facebook, Twitter, Tumblr, Web sites, phone numbers and YouTube accounts. At what point does it become too much?
Marc Jacobs promotes marriage equality with storefront windows
Apparel and accessories designer Marc Jacobs is taking a stance for marriage equality by teaming up with the Human Rights Campaign and unveiling a “New Yorkers for Marriage Equality Campaign” window display at the brand’s store in Manhattan.
Dior goes against grain with one app per line
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
Hugo Boss, luxury sales and BMW and Mercedes – News briefs
Today in luxury marketing – Hugo Boss expands ecommerce to China; Luxury goods sales glitter; Prestige beauty sales show growth; BMW leads Mercedes in US luxury auto sales by 29 as of April.
Why mobile is a silver bullet for customer care
The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.
Zegna attempts digital conquest with mystery allure
Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
Luxury Daily, May 3, 2011 – Zegna attempts digital conquest with mystery allure