Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
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Michael Kors enables in-video commerce to drive holiday sales
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
Online ad industry records most lucrative quarter ever
The online advertising industry is poised to record its best year ever after a historic third quarter in which it grossed $6.4 billion, according to the Interactive Advertising Bureau.
Audi eyes luxury auto sector dominance with 2011 slate
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.
BMW, Balenciaga, sustainable luxury and China – News briefs
Today in luxury marketing -BMW chief says big-engine demand to rise as Chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.
How mobile empowers traditional business models
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
New Facebook message platform a game-changer for luxury brands
Facebook’s new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.
Luxury Daily, Nov. 17, 2010 – New Facebook message platform a game-changer for luxury brands
Missoni firms mobile strategy for fall/winter collection
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
Ecommerce to play bigger role in luxury retail Thanksgiving weekend
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.